The aim of this report is to establish the types of grooming products used by teenagers and younger children from the age of seven, their usage behaviour, their purchasing behaviour, and their attitudes towards the purchase and usage of cosmetics and toiletries. Excluded from this report, however, are usage of and attitudes towards oral hygiene products such as toothpastes, toothbrushes, mouthwashes and breath fresheners.

This is the first time that Mintel has examined the subject of teenage grooming habits within the scope of one report. Young consumers have increasingly become an important focus for manufacturers of cosmetics and toiletries who are keen to recruit new users to their brands which operate in mature markets where growth opportunities are limited.

For this report, Mintel has drawn on TGI's Youth Spring 2002 Survey of 7-19-year-old girls and boys, which examines purchasing and usage behaviour and attitudes toward a wide range of consumer product categories, including cosmetics and toiletries. Although results are published in 2002, fieldwork for the survey was carried out in March-May 2001 and October-November 2001.

The results of the data are considered in the following sections:

The Modern Teenager

The Total UK Grooming Market

What does the Modern Pre-teen and Teenager Use?

Purchasing Habits

Supplier Initiatives

Conclusion and the Future

Other Mintel reports of relevance include:

- Special Report, Marketing to Children Aged 11-14, March 2002

- Special Report, Marketing to Children Aged 7-10, December 2001

- Pocket Money, Market Intelligence - UK Report, June 2002

- Make-up, Market Intelligence - UK Report, August, 2002