When shopping for food, two thirds of over 55-year olds are likely to have planned their purchases in advance.
Consumers aged over 55 are more frequent food shoppers than their younger counterparts who are much more likely to shop once a week or less.
Almost 5 million over-55yr olds have health problems so will be watching what they eat, creating a significant opportunity for manufacturers of functional foods.
People over 65-years olds have greater concerns about the salt and sugar content of their food. The increased risk of developing diabetes and other ailments at this stage in their lives drives their concerns
Two-thirds of adults cook their evening meal from scratch. However, most draw upon a repertoire of meal options that includes take-aways and ready meals.
Manufacturers and retailers of convenience foods are failing to attract their share of older shoppers, with this group preferring to cook their evening meals from scratch.
Consumers who typically eat ready meals and takeaways in the evening are more likely to eat a larger meal at lunchtime and to work irregular hours. But this group spends more time cooking at the weekend: manufacturers and retailers could target this...
The over-55s tend to attach great importance to family meals and, compared to their younger counterparts, are likely to still prepare traditional British dishes.
When shopping for food, two thirds of over 55-year olds are likely to have planned their purchases in advance.
