The US anti-aging skincare market is enjoying solid and at times robust growth in 2010, buoyed by a consumer base that is in large part unwilling to give up such products despite the current economic recession. While a number of consumers appear to be trading down to less expensive brands in the personal care aisles or making their existing brands last longer—which negatively impacts overall sales—women (the core anti-aging consumer) indicate very little propensity to forego anti-aging products altogether. This report thoroughly examines these factors, and provides in-depth analysis of the following:

The US anti-aging skincare market is enjoying solid and at times robust growth in 2010, buoyed by a consumer base that is in large part unwilling to give up such products despite the current economic recession. While a number of consumers appear to be trading down to less expensive brands in the personal care aisles or making their existing brands last longer—which negatively impacts overall sales—women (the core anti-aging consumer) indicate very little propensity to forego anti-aging products altogether. This report thoroughly examines these factors, and provides in-depth analysis of the following:

How the recession figures into sales and marketing of anti-aging products

The importance of the growing population of women (specifically Boomer women) to the market, as well as how the increasing number of men and Hispanics can be harnessed to boost sales further

How companies are leveraging professional-grade product claims to provide the newest anti-aging innovations and stave off the threat of professional procedures performed in spas and doctor’s offices

The focus on the face in anti-aging among both consumers and manufacturers, and how sales of facial anti-aging products have benefited from this focus

The role of drug stores, which are uniquely positioned to serve the wide range of consumers’ anti-aging needs