Seasonings - UK - August 2009
Seasonings - UK - August 2009
Spicing up the image of Wet and Dry Seasonings

Since 2007, value sales of seasonings have grown by 9.5%, to reach an estimated £203 million, however, with the effects of inflation removed, value sales actually fell 1.5% in real terms.

The launch of blends of seasonings and mixes has made it easier for consumers to replicate different cuisines, and these have added to growth in the herbs, spices and seasonings market.

Consumers have a greater motivation to cook more meals from scratch as they are faced with higher food costs as well as a renewed focus on the need to lead a healthy diet.

Since 2007, value sales of seasonings have grown by 9.5%, to reach an estimated £203 million, however, with the effects of inflation removed, value sales actually fell 1.5% in real terms.

The launch of blends of seasonings and mixes has made it easier for consumers to replicate different cuisines, and these have added to growth in the herbs, spices and seasonings market.

Consumers have a greater motivation to cook more meals from scratch as they are faced with higher food costs as well as a renewed focus on the need to lead a healthy diet.

Consumers’ travel experiences are broadening their tastes and giving them a greater desire to try out a wider range of flavours at a much faster pace.

In response to government pressure to reduce the salt levels in seasonings, manufacturers have reformulated their ranges in line with government recommendations, and new product launches have featured salt products with reduced sodium levels.


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While the market may be viewed as relatively mature it remains dynamic with a wide variety of different cuisines on offer. Of these, Mexican and Thai are the most established although with many other styles at the margins. So-called Ethnic Purists, who eat ethnic cuisine several times a week, are doing much to grow sales of these other cuisines and remain a focus of activity for manufacturers and ...