Comprised of haircare, skincare, deodorants/antiperspirants, shaving cream/gel, and grooming/shaving scissors, the men’s toiletries market has grown between 2004 and 2008. Mintel analyzes both the men’s and unisex toiletries market to identify challenges and opportunities for men’s grooming manufacturers including:
How men’s grooming products sales compared with those of FDMx unisex sales, and in which categories gender-specific positioning yields more success
While the Soap, Bath and Shower segment was not as negatively affected as other segments in the personal care aisle, this market still posted lackluster growth in 2008 and 2009, in part due to a lack of innovation that would entice consumers to purchase new and different products rather than the usual staples.
How men’s grooming products sales compared with those of FDMx unisex sales, and in which categories gender-specific positioning yields more success
