Comprised of haircare, skincare, deodorants/antiperspirants, shaving cream/gel, and grooming/shaving scissors, the men’s toiletries market has grown between 2004 and 2008. Mintel analyzes both the men’s and unisex toiletries market to identify challenges and opportunities for men’s grooming manufacturers including:
How men’s grooming products sales compared with those of FDMx unisex sales, and in which categories gender-specific positioning yields more success
Comprised of haircare, skincare, deodorants/antiperspirants, shaving cream/gel, and grooming/shaving scissors, the men’s toiletries market has grown between 2004 and 2008. Mintel analyzes both the men’s and unisex toiletries market to identify challenges and opportunities for men’s grooming manufacturers including:
How men’s grooming products sales compared with those of FDMx unisex sales, and in which categories gender-specific positioning yields more success
How male population growth in the US has created a challenge not only in limited new users but also in the age of users due to both maturation and attitudinal changes
What haircare products are driving men’s haircare sales and how salon brands may be holding the segment back
Which leading women’s skincare products are falling flat with men
Where respondents purchase their toiletries
How race affects choice of grooming products and frequency of changing appearance
Why acne control may be undervalued in men’s skincare products
Before the beginning of the recession, the “green” marketplace was one of the fastest growing sectors of the US economy. Though economic factors have slowed growth in this sector, consumers remain committed to green shopping. In this report, Mintel examines the size, scope, and growth of the “green” consumer marketplace, the driving forces that will shape its future—with an eye toward expected changes
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How men’s grooming products sales compared with those of FDMx unisex sales, and in which categories gender-specific positioning yields more success
