PCs and Laptops - From work horses to lifestyle portals
The UK retail market for PCs and laptops remains extremely competitive as rapid product development and intense competition at all levels of the market continue to drive prices down. In many cases retailers are running just to stand still and relying heavily on peripherals and accessories for any margin.
Under siege from all sides – manufacturers expanding B2C sales channels, non-specialists increasing their PC and laptop offer, growth of a new breed of online specialists – we examine the opportunities that remain for the beleaguered PC and laptop specialist.
The UK retail market for PCs and laptops remains extremely competitive as rapid product development and intense competition at all levels of the market continue to drive prices down. In many cases retailers are running just to stand still and relying heavily on peripherals and accessories for any margin.
Under siege from all sides – manufacturers expanding B2C sales channels, non-specialists increasing their PC and laptop offer, growth of a new breed of online specialists – we examine the opportunities that remain for the beleaguered PC and laptop specialist.
Key issues
How are changing UK consumer demographics likely to impact the market for PCs and laptops?
Is the growing trend towards product convergence an opportunity or a threat?
What factors affect the choice of where to buy a computer?
How are the leading players coping with the threat of the online specialists?
What does the future hold for the market and the specialists?
Can services provide PC retailers with a way to differentiate themselves and grow sales even in a competitive market?
Mintel's research shows that the gap between buying online and offline is almost equal. However, buyers are more likely to turn to bricks and mortar specialists first, why?
The increased popularity of laptops over desktops threatens the traditional consumer base of peripherals. How should peripheral manufacturers adapt?
The market continues to struggle in the recession, with consumers even more resistant to upgrades. How can the market drive sales without primarily focussing on price?
How are changing UK consumer demographics likely to impact the market for PCs and laptops?
