Web Aggregators - UK - October 2009
Web Aggregators - UK - October 2009
More than 24 million people have used a price comparison site to purchase financial products or to obtain quotes.
Consumer loyalty is fairly low in the aggregator market - with more than 14 million people having used three or more different price comparison sites.
Almost five million people use price comparison sites as a research tool, but then buy directly from their selected company.
Around 7.5 million aggregator users regard a well-known or reputable brand as important consideration when searching for financial products.

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The focus for this month’s Internet Quarterly is on the usage of bundled services (ie when consumers take out more than one service from a single telecoms provider). In particular, it looks at the number and range of services users are likely to take out as well as the motivations for consumers to switch providers. Finally, the section assesses the challenges ahead in the sector, especially with the ...