Before the credit crunch, camping and caravanning tourism was in a state of decline, mainly because there were other affordable forms of tourism that were perceived as a higher status holiday. Now, two factors appear to have turned the sector around. First, the recession came into play, meaning that holidaymakers could not so readily afford other types of holiday; and second, the evolution of camping and caravanning into a much different product has led to it becoming more visible, meaning that the sector has begun to look as attractive as other competing types of tourism.