Household Fresheners - Aspirational fragrance or faking it?
After the double-digit growth witnessed at the beginning of the 2004-09 review period, value growth in the Spanish market for household fresheners has steadily slowed down. Expectations for 2009 are modest, with sales estimated to be up by just over 1% to reach €234 million. This lacklustre performance is mainly due to stagnating value sales of slow-release fresheners, which dominate the market, with premium-priced powered fresheners hit by the economic recession and rapidly growing own-label share.
After the double-digit growth witnessed at the beginning of the 2004-09 review period, value growth in the Spanish market for household fresheners has steadily slowed down. Expectations for 2009 are modest, with sales estimated to be up by just over 1% to reach €234 million. This lacklustre performance is mainly due to stagnating value sales of slow-release fresheners, which dominate the market, with premium-priced powered fresheners hit by the economic recession and rapidly growing own-label share.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.
