The impact of the recession on housewares is clearly shown by 2.5 million fewer adults buying housewares in 2009 compared with 2006, with purchases such as curtains and lighting among the most affected.
Among retailers it is the supermarkets and Wilkinson's who have gained the most ground since 2004, but Argos remains the number one choice with over a third of adults (18 million) making a housewares purchase from them.
Housewares buyers are increasingly price conscious, with nearly three in ten shopping around more at different stores to get the lowest price (15 million) and a similar proportion browsing more online to get the best price (14 million).
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The impact of the recession on housewares is clearly shown by 2.5 million fewer adults buying housewares in 2009 compared with 2006, with purchases such as curtains and lighting among the most affected.
