Is fast food the way forward for convenience retailing?
Convenience retailing is changing fast. For years, it changed little while the food retailing market leaders concentrated on developing superstores to serve the primary weekly shop. But in the last ten years those same market leaders have turned their attention to C-stores and developed formats that serve consumers far better.
It is now increasingly clear that there are a variety of different types of locations for C-stores and each requires a different type of store.
Convenience retailing is changing fast. For years, it changed little while the food retailing market leaders concentrated on developing superstores to serve the primary weekly shop. But in the last ten years those same market leaders have turned their attention to C-stores and developed formats that serve consumers far better.
It is now increasingly clear that there are a variety of different types of locations for C-stores and each requires a different type of store.
How the retailers should adapt to these needs is a major theme of this report.
There is also a blurring of boundaries as C-stores add coffee and hot foods, many introduce seated cafés and fresh salad and premium chilled foods are available from the forecourts.
Main themes
What do consumers want from the C-stores?
How can C-stores differentiate themselves from superstores?
What are the limits of growth for the major multiples in the C-store arena?
What should retailers do to ensure that people buy from them and not from a competitor? How should bricks and mortar retailers respond to the intensifying challenges from online sellers? What role can store design play in ensuring that a retailer is high in the pecking order?
This report addresses several themes, looking at the role of good store design in helping retailers build sustainable, profitable
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What do consumers want from the C-stores?
