In the last three years 14.6 million adults have experienced some sort of health and wellness activity while on holiday.
As would be expected, it is the use of spas and spa facilities at hotels which makes up most of this figure.
A further 3.6 million adults have not yet tried health and wellness experiences as part of a holiday but would like to.
Treatments are continuing to evolve; offers now include the use of ‘healing energy’, sound vibrations, courses on ‘learning how to sleep’ and even (alleged) preventative therapies for Alzheimer’s!
One fifth of the population (9.7 million adults) have very positive attitudes towards cycling holidays. However, even amongst these most enthusiastic consumers only one in ten has taken a holiday involving cycling in the past 12 months, and three in ten of them have never actually been on any kind of holiday involving cycling.
Cycling is a small and expanding specialist holiday market and, although
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In the last three years 14.6 million adults have experienced some sort of health and wellness activity while on holiday.
