Has Poker flourished in the new UK gambling landscape?
In 2008, the online poker market, measured in gross gaming yield, reached £265 million, little changed on 2007. Gross gaming yield in 2009 is anticipated to decline. Each player is spending, on average, almost 20% less per year than in 2007.
The typical poker player is a 18-35-year-old male of moderate to high affluence and typically a tabloid newspaper reader.
Both online and offline, Texas hold ‘em is today the most popular poker game around the world. It was responsible for something in the region of 60% of poker gross gaming yield in 2008.
This report takes a snapshot of the gambling industry as at mid-2009 and assesses the performance of operators as well as consumer participation and attitudes in the midst of a challenging time for both.
At a time when gambling operators are coming to terms with twin implementation of both the smoking ban and major changes brought about by the Gambling Act 2005, they are now dealing with the deepest
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In 2008, the online poker market, measured in gross gaming yield, reached £265 million, little changed on 2007. Gross gaming yield in 2009 is anticipated to decline. Each player is spending, on average, almost 20% less per year than in 2007.
