Untapping the potential in the Ethnic Beauty market
The 7.3 million strong ethnic population is growing faster than the white population in the UK. This expansion offers strong growth opportunities for cosmetics and toiletries products that target the UK’s non-white population.
Teenagers and pre-teens are more strongly represented within the ethnic community than amongst white people. Young people tend to be more experimental and are an important target group for beauty products.
12% of the total population are non-whites, however, ethnic beauty products represent just 1% of all new haircare, skincare and make-up launches. The ethnic market has a long way to go to be brought in-line with the demographic make-up of the UK population.
The UK’s nutricosmetics market is worth an estimated £191 million in 2009. This immature market has experienced rapid growth, albeit it from a small value base.
This report examines the impact of a growing understanding of a healthy diet. As women increasingly make the link between how food can affect the appearance of hair, eyes, skin and nails etc, they come to look for food-type ingredients in the
...
Beauty products can benefit from our ‘universal quest for meaning’.
Ethnic beauty market underserved
Ethnic beauty market underserved
The UK market for ethnic cosmetics and toiletries is still underrepresented in the wider beauty industry both in terms of value sales and new product launches.
The 7.3 million strong ethnic population is growing faster than the white population in the UK. This expansion offers strong growth opportunities for cosmetics and toiletries products that target the UK’s non-white population.
