Non-standard society and the customisation of Bedrooms
There is an opportunity for retailers to provide a range of bedroom services. One in five online adults aged 16-64 (7 million) would love a made-to-measure fitted bedroom the same proportion hate putting together self-assembly furniture.
When choosing a bed people don't just go for the cheapest available. Almost half (16 million) will buy the best they can afford, showing they recognise the importance of a quality mattress in getting a good night's sleep.
There is an opportunity for retailers to provide a range of bedroom services. One in five online adults aged 16-64 (7 million) would love a made-to-measure fitted bedroom the same proportion hate putting together self-assembly furniture.
