There is growing demand for indulgent ‘treats’ in the British diet and the £1.3 billion ice cream market is tapping into this demand with growing sales of luxury and premium ice creams at the expense of standard varieties. 14m adults buy ice cream as a treat.
There are unexploited opportunities for sorbets and frozen yogurts (part of the ‘healthy’ ice cream sector valued at £47m); as an estimated 21m and 23m adults respectively do not buy these products. Non-buyers tend towards over 45-year-olds in the less affluent C2DE group.
After two consecutive years of falling volume sales, the Spanish ice cream market is expected to return to modest growth in 2009, to reach 301 million litres. In terms of market value, sales are being adversely affected by own-label expansion and declining demand of impulse ice cream, thus resulting in a projected 5% fall.
One of the key developments during 2009 has been the consumers’ mass migration
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There is growing demand for indulgent ‘treats’ in the British diet and the £1.3 billion ice cream market is tapping into this demand with growing sales of luxury and premium ice creams at the expense of standard varieties. 14m adults buy ice cream as a treat.
