This report explores the US table wine market. Besides presenting sales data on domestic and imported table wine, the report considers a wide range of topics, including:
Discussion of opportunities to seek out beer and spirit drinkers and convert them into wine consumers
Insight into how and why manufacturers should give increased consideration to the male consumer and why they represent an important avenue to build future sales
In 2008, wine suffered its first volume and value decrease following several years of growth. Whilst the economic downturn has impacted on wine, Mintel believes it has accelerated the problems for wine, rather than being the root cause. A number of factors are working against wine. The market is increasingly reliant on supermarkets but their long-term strategy of discounting wine has intensified as
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Discussion of opportunities to seek out beer and spirit drinkers and convert them into wine consumers
