Mintel's research shows that internet users pay nearly twice as much attention to ads via search engines such as Google compared to social networks. Given that sites such as Facebook remain popular places to spend extended periods of time, this is perhaps down to the fact that attentions are diverted by the range of things do on social networks, such as connecting with friends and games.
Technology ownership affects the way internet users interact with ads: the more gadgets owned increases the propensity to pay attention to online advertising and encourages more positive attitudes to online advertising in general. This is partly down to improved technological literacy and sophistication, and bodes well for the sector as ownership continues to increase across the mass market.
With the influx of new media in recent years—from online video and social networking to smartphones—the advertising industry is facing the question of how to most effectively utilize a rapidly expanding set of tools to reach consumers. The economic recession and the adoption of disruptive technologies should make new media more attractive to advertisers, but there is still trepidation in terms of what works, what annoys, and even what offends consumers. In this report, Mintel looks at how the rules of the game are changing as marketers struggle to better reach their targets.
There is an opportunity for retailers to provide a range of bedroom services. One in five online adults aged 16-64 (7 million) would love a made-to-measure fitted bedroom the same proportion hate putting together self-assembly furniture.; When choosing a bed people don't just go for the cheapest available. Almost half (16 million) will buy the best they can afford, showing they recognise the importance of a quality mattress in getting a good night's sleep.
The current recession didn’t so much start a trend toward budget shopping as intensify one already in place. While belt tightening has been an ongoing process in recent years, the motivations for it have shifted considerably in the past 12 months as the recession has deepened and turmoil in the financial markets has played out. The spiking commodity and fuel prices of 2007 and 2008 have subsided, giving way to rising unemployment, declining real income, lower home values and loss of retirement savings. Even as the economy begins to show signs of stability in late 2009, it has become apparent that budget shopping will be the reality for a majority of Americans for years to come.
This report explores the automotive cleaning market in the US. It provides insight into the external and internal factors affecting consumption and trends, and what they mean for future sales, promotional campaigns, and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
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