The Indian market is facing maturity and value has remained relatively static for the last five years despite investment in new product development and range refreshes. Indian food has a high penetration and is perceived as an occasional treat, however, in order for the market to grow in value a new every day Indian option needs to be forged to drive frequency of purchase. Indian food has the potential to ...
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Overview
Overview
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Brand Communication
The Consumer – Frequency of Use
Consumer – Attitudes and Motivations
The Consumer – Further Insight
28th August 2007
Following the wettest summer on record, London's Regent Street hopes to boost shopper numbers with an Indian Summer festival, which will be the climax of the three-month India Now season.
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