While the recent recession has impacted the way millions of Americans live and shop, most are creatures of habit who rarely make major changes to their beverage consumption routines.

However, it is also evident that many consumers have weight loss and other health-related aspirations that are driving them to consider their consumption patterns and experiment with beverages that can help them achieve their goals. Many are also making extra efforts to find bargains on their favorite beverages and, more generally, reduce household expenditures. In this highly competitive environment, it is especially important for beverage manufacturers, as well as retailers, to examine the attitudes and behavioral patterns of beverage users to ensure that messaging and product development efforts are in line with consumer preferences. As such, Mintel has prepared this report which addresses the following non-alcoholic beverage (NAB) market issues:

While the recent recession has impacted the way millions of Americans live and shop, most are creatures of habit who rarely make major changes to their beverage consumption routines.

However, it is also evident that many consumers have weight loss and other health-related aspirations that are driving them to consider their consumption patterns and experiment with beverages that can help them achieve their goals. Many are also making extra efforts to find bargains on their favorite beverages and, more generally, reduce household expenditures. In this highly competitive environment, it is especially important for beverage manufacturers, as well as retailers, to examine the attitudes and behavioral patterns of beverage users to ensure that messaging and product development efforts are in line with consumer preferences. As such, Mintel has prepared this report which addresses the following non-alcoholic beverage (NAB) market issues:

How are macro-economic factors impacting the way consumers shop for beverages?

How are health and wellness aspirations impacting the way that consumers shop?

What types of new beverages are being launched within various channels including supermarkets, drug and department stores?

How has the incidence and frequency of use, by beverage category, fluctuated in recent years among adults, teens and kids?

Which segments of the population tend to be most receptive to new flavors and positioning and which are the least receptive?

Which consumer segments tend to be most receptive to marketing efforts and which are more likely to simply ignore ads?