What is Mintel Inspire?

Understand and identify the trends affecting behaviour, culture and society. Mintel Inspire is a unique tool that reveals the daily influences on brands and people... the changes you want to predict!

Our established expertise ensures our trends have a solid foundation in real market and consumer insight. We avoid the pitfalls of sector-focused tunnel vision, delivering trends analysis and unique real-world application for your business. With Mintel Inspire, the (blue) sky is the limit.

Benefit from:

• Global trends analysis by industry, demographic and theme
• Daily added trend observations
• Expert blogs
• 'What's next' application stories
• An easy-to-use interface including downloadable PPT and PDF summaries, RSS feeds and email alerts

Decipher trends - crack the code

No matter what your business need - new product development, strategic planning, brand management, category management, new business acquisition or account management - Mintel Inspire is your source of ideation.

Use Mintel Inspire to:

• Build informed business strategies
• Capitalise on new market opportunities
• Pin-point threats and defend market positions
• Strategise consumer targeting
• Stimulate idea generation and ideation
• Establish point of impact on your brand