Summer Holiday 2012
Or: what I did on my holiday, and how that relates to the market. Staycations, online booking, and (unexpected) car hire.
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With selected items: Domestic Tourism - UK - September 2011  “Essentially, the industry faces two choices concerning the adverse impact of the UK weather: counter it or embrace it.” – Michael Oliver, Senior Leisure & Media Analyst This report answers the following key questions, among others:  How can domestic tourism operators counter the problem of the UK weather?How can operators convert short breakers to taking longer holidays in the UK?What can operators do to counter the issue of rising petrol prices?“Essentially, the industry faces two choices concerning the adverse impact of the UK weather: counter it or embrace it.” – Michael Oliver, Senior Leisure & Media Analyst This report answers the following key questions, among others: How can domestic tourism operators counter the problem of the UK weather?How can operators convert short breakers to taking longer holidays in the UK?What can operators do to counter the issue of rising petrol prices?Are there opportunities for operators to capitalise on the weakness of the pound abroad?
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 "Demand for holidays to Spain will continue to improve in 2023, however, high inflation will prevent the market from recovering as quickly as it would under more stable economic conditions. Nonetheless, affordability will be a key competitive advantage for Spain in the current environment and will play a vital role in helping the country maintain its position as the UK’s most popular overseas holiday ...
Report History
Summer Holiday 2012 Rain, rain, go away Rain, rain, go away
 The wettest April-June period on record is a blow to domestic tourism in this much-promoted year. July’s forecast suggests no respite from the rain; meanwhile overseas holiday volumes are still struggling. Hotels looking strong in 2012 Hotels looking strong in 2012
 London hotels are looking strong ahead of the Olympics, however forecasts increasingly suggest that the boost from the Games will perhaps be less than previously hoped for. The UK regions have also seen room rates and revpar increase marginally, although this continues to be a tale of two markets. |
