Author: Mintel Group Ltd.
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Brand Overview: BPC - UK - January 2020
Overview
 
What you need to know 
Where time, historical usage and accessibility play a fundamental role in defining which brands consumers prefer and trust the most, satisfaction and recommendation are strongly influenced by both functionality and perceptions of exclusivity. Today’s consumers show a strong interest in BPC brands and products targeted at specific issues, necessity and occasions. Personalisation and bespoke products are likely to grow in importance, even for those brands targeting the mass market. 

It is critical for brands to take into consideration the role of ethics in terms of social and environmental commitment in their communication strategies, as well as the growing demand for ‘clean’ BPC options. Although in recent times, natural and free-from formulations have become more common across most of BPC sub-categories, manufacturers should further integrate botanical ingredients in the design of future launches in order to meet consumer demand.

Products covered in this Report
Since November 2017, Mintel has conducted brand research on more than 150 brands operating in beauty and personal care markets. As well as consumers’ attitudes towards brands, we investigate how many people have used those brands, how positive their experience of the brand was and whether they would recommend that brand.

Research is run at a brand level, rather than based on a particular product. So rather than asking specifically about people’s perception of Dove moisturisers or of Lynx deodorants, for example, we ask about their overall perception of the Dove and Lynx brands.

Data in this Report is drawn from fieldwork conducted between November 2017 and July 2019. Many brands have been covered on multiple occasions and, unless otherwise stated, Mintel’s data refers to the most recent wave of research in which a given brand featured. Please refer to the Report Appendix for details of the Reports from which the brand data has been taken.

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