Bodycare and Deodorant - US - July 2019
Overview
 
What you need to know 
The bodycare and deodorant market continues to experience slow, yet steady sales growth, reaching $6.5 billion in total 2019 retail sales, an increase of 3.4% from 2018. Incorporating added benefits or unique formats typically found in facial skincare into bodycare can help brands boost engagement and sales. Deodorant brands that focus on scent, convenience and natural ingredients will continue to see success. 

Definition 
This Report includes deodorants and antiperspirants in all packaging formats, including aerosols, sprays, pumps, roll-ons, solid sticks, and gels, as well as body care products such as lotions, oils, and creams. Hand lotion is included in the market size, but grouped with body lotion in market segmentation, as there are few products that are marketed specifically for hand care.

For the purposes of this Report, the body care and deodorant market has been segmented as follows:

●	Hand and body care, which includes hand and body lotions, body oils, anti-aging body creams, and hand creams
●	APDO (Antiperspirants/deodorants)

Excluded are: foot care, body cleansing products (ie, body wash), products designed for use on facial skin, foot care devices, or medicated foot care products, such as athlete’s foot medication.