On-premise Alcohol Trends - US - April 2018
Overview
 
What you need to know
Sales of alcohol on-premise are rising year-over-year thanks to consumers’ interest in premium alcoholic beverages. While the market is growing, competition among bars/restaurants has never been stronger. Foodservice establishments must contend with consumers’ preference for drinking at home and must prepare for the next generation of on-premise consumers. Establishments that focus on providing a unique drinking experience will stand out in the crowded market.

Definition
This Report covers consumer attitudes and trends relating to all alcoholic beverages consumed at any on-premise location (eg bars, restaurants, nightclubs, sport arenas, etc). While retail alcohol data is cited in this Report, retail alcohol (ie alcohol purchased from a grocery store, mass merchandiser, liquor store, etc) is not a focus of this Report. For more information on alcohol from a retail perspective, please look to Mintel’s Drink Report library.

This Report builds upon the previous year’s Report (see On-Premise Alcohol Trends – US, September 2017).

For the purposes of this Report, the market size covers all sales of alcohol intended to be consumed on premise, regardless of location. In addition to restaurants, it covers sales through bars/pubs, clubs, and other entertainment venues, concessions, etc.

Consumption data is provided by Mintel Market Sizes. For information on Mintel Market Sizes methodology please see Appendix – Data Sources and Abbreviations.