Author: Mintel Group Ltd.
Last saved by: HTTP server

Black Consumers and Alcoholic Beverages - US - February 2018
Overview
 
What you need to know
Black consumers are expected to have spent $13.1 billion on alcoholic beverages in 2017. Beer and wine top Black consumers’ alcohol preferences followed by spirits, but why and what they choose to drink differs across consumer segments. Some Black consumers are entrenched in their brand and type choices, while a younger, trendier Black consumer segment is hungry for options that reflect their personality and image.

Definition
This Report analyzes Black consumers’ consumption, attitudes, and behavior toward alcoholic beverages on- and off-premise. The following categories were included in this Report:

●	Beer
●	Wine and sparkling wine
●	White spirits: vodka and gin
●	Dark spirits: whiskey/whisky, cognac, and brandy
●	Sugar-based spirits: tequila and rum
●	Ready-to-drink alcoholic beverages: wine coolers, flavored malt beverages. 

This Report builds on analysis presented in Mintel’s Black Consumers and Alcoholic Beverages – US, December 2014. Readers may also be interested in Hispanics and Alcoholic Beverages – US, February 2018 and other relevant Reports in Mintel’s Drink Library.

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.