Author: Mintel Group Ltd.
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Eating Out: The Decision Making Process - UK - July 2015
Overview
 
What you need to know 
The eating out market has experienced modest growth in recent years and is well placed to benefit from rising consumer spending in 2015. However, high competition for the leisure pound and from cheaper retail options means that operators cannot rely on rising wages alone to translate into higher spend.

Casual dining trends (such as shorter-stay snacking occasions) and additional meal occasions (such as catering to brunch and afternoon tea) can help operators to give consumers additional reasons to visit. Meanwhile, engaging restaurant interiors can support secondary expenditure whilst also making the restaurant experience more engaging to differentiate it from the in-home alternative. 

A focus on customer service offers another route to help operators move consumer discussion away from price towards the added value and experience of dining out.

Topics covered in this report
In this report, Mintel investigates the factors affecting consumers’ decision-making process with regards to eating out venues. The scope of this report is the eating out market within the UK, eg fast food venues, coffee shops, pub catering, independent and chain restaurants, in-store restaurants, hotel catering etc (but excluding commercial catering, eg canteens, contract catering).

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