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Digital Trends Spring - UK - March 2013

INTRODUCTION
Definition
Abbreviations
EXECUTIVE SUMMARY
Consumer technology products
Figure 1: Household/personal ownership of consumer technology products, September 2012 and January 2013
Figure 2: Personal ownership of mobile phones, September 2012 and January 2013
Figure 3: Plans for purchase or upgrade of consumer technology products in the next three months, September 2012 and January 2013
Internet usage
Devices used to access the internet
Figure 4: Devices used to access the internet in the last three months, January 2013 and percentage-point change between September 2012 and January 2013
Figure 5: Repertoire of methods used to access the internet in the last three months, by age, January 2013
Online activities
Figure 6: Online activities performed in the past three months, January 2013 and percentage point change between September 2012 and January 2013
Attitudes towards technology products
Figure 7: Attitudes towards technology products, January 2013
European comparisons
Household ownership of technology products
Figure 8: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, January 2013
Mobiles phones
Figure 9: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, January 2013
Computers and eReaders
Figure 10: Household ownership of computers and eReaders in France, Germany, Italy, Spain and the UK, January 2013
Devices used to access the internet
Figure 11: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, January 2013
What we think
CONSUMER TECHNOLOGY PRODUCTS
Key points
Ownership patterns of consumer technology products
Figure 12: Household/personal ownership of consumer technology products, September 2012 and January 2013
Planned purchase or upgrade of consumer technology products
Figure 13: Plans for purchase or upgrade of consumer technology products in the next three months, September 2012 and January 2013
Televisions
Ownership patterns
Figure 14: Household ownership of television sets, September 2012 and January 2013
Figure 15: LG 84” Ultra HD television, model 84LM960V, launched in November 2012
Figure 16: Household ownership of HD TVs, Smart TVs and 3DTVs, by age, January 2013
Talkers and techies most likely to own smart and 3D TVs
Figure 17: Selected attitudes towards technology, by smart TV and 3DTV ownership, January 2013
Plans for purchase or upgrade
Figure 18: Plans for purchase or upgrade of television sets in the next three months, September 2012 and January 2013
Is 2013 finally going to be the year of smart TV?
Figure 19: LG Google TV, model GA7900 with Magic Remote, launched at CES January 2013
Figure 20: Plans to purchase any television in the next three months, by age, January 2013
Home entertainment
Figure 21: Household ownership of home entertainment devices, September 2012 and January 2013
Figure 22: Sony S5100 3D Blu-ray player, unveiled at CES January 2013
Figure 23: Sonos PLAYBAR, launched March 2013
Figure 24: Sony Bravia X9000A series 4K TV, unveiled at CES January 2013
Computers and eReaders
Ownership patterns
Figure 25: Household ownership of computers and eReaders, September 2012 and January 2013
Figure 26: Household ownership of computers, by form factors, January 2013
Figure 27: The iPad mini, launched in November 2012
Tablets and eReaders – companions or competitors?
Figure 28: Household ownership of tablet computers and eReaders, January 2013
Demographic ownership patterns
Women more likely to own laptops and eReaders
Figure 29: Household ownership of computers and eReaders, by gender, January 2013
Desktop ownership dependent on level of income
Figure 30: Household ownership of laptop/netbook and desktop computers, by gross annual household income, January 2013
Older consumers hang on to desktops
Figure 31: Household ownership of laptop/netbook and desktop computers, by age, January 2013
Almost two fifths of under-45s have a tablet
Figure 32: Household ownership of tablets and eReaders, by age, January 2013
Tablet and eReader ownership hugely reliant on wealth
Figure 33: Household ownership of tablets and eReaders, by gross annual household income, January 2013
Plans for purchase or upgrade
Figure 34: Plans for purchase or upgrade of computers and eReaders in the next three months, September 2012 and January 2013
Figure 35: Lenovo Thinkpad 2 ‘hybrid’ tablet (detachable keyboard not shown)
Figure 36: Microsoft Surface ‘hybrid’ tablet with detachable keyboard and stylus
Figure 37: Sony VAIO T15 Ultrabook
Demographic patterns in intended purchases
Younger consumers still keen to buy laptops
Figure 38: Plans for purchase or upgrade of computers in the next three months, by age, January 2013
A fifth of parents plan to purchase a tablet
Figure 39: Plans for purchase or upgrade of computers in the next three months, by parents, January 2013
Gaming consoles
Ownership patterns
Figure 40: Household ownership of video games consoles, September 2012 and January 2013
Figure 41: Household ownership of video games consoles, by gender, January 2013
Figure 42: Household ownership of video games consoles, by age, January 2013
Plans for purchase or upgrade
Figure 43: Plans for purchase or upgrade of video games consoles in the next three months, September 2012 and January 2013
Mobile phones
Ownership patterns
Figure 44: Personal ownership of mobile phones, September 2012 and January 2013
Figure 45: Personal ownership of mobile phones, by phone type, January 2013
Figure 46: Personal ownership of mobile phones, by age, January 2013
Figure 47: Personal ownership of mobile phones, by gross annual household income, January 2013
Plans for purchase or upgrade
Figure 48: Plans for purchase or upgrade of mobile phones in the next three months, by age, January 2013
Figure 49: iPhone 5, launched September 2012
Figure 50: Google Nexus 4, manufactured by LG, launched November 2012
News, trends and analyses
Is 2013 going to be the year of ‘wearable technology’?
Figure 51: Demonstration of Sony Walkman sports MP3 player, unveiled at CES January 2013
Figure 52: The Pebble watch
Digital content becomes billion-pound industry
Dual-screening: allowing interaction and personalised viewing
INTERNET USAGE
Key points
Internet penetration
Figure 53: Proportion of UK adults who have ever accessed the internet, Q4 2012
Devices used to access the internet
Figure 54: Devices used to access the internet in the last three months, January 2013 and percentage-point change between September 2012 and January 2013
Accessing the internet with mobile devices
Figure 55: Smartphone owners and using smartphones to access internet, by age, January 2013
Figure 56: Tablet owners and using tablets to access internet, by age, January 2013
Young and wealthy use more devices to access the internet
Figure 57: Repertoire of methods used to access the internet in the last three months, by age, January 2013
Figure 58: Repertoire of methods used to access the internet in the last three months, by gross annual household income, January 2013
ONLINE ACTIVITIES
Key points
Online activities performed
On any device
Figure 59: Online activities performed in the past three months, January 2013 and percentage-point change between September 2012 and January 2013
On a computer
Figure 60: Online activities performed in the past three months on a computer, January 2013 and percentage-point change between September 2012 and January 2013
On a smartphone
Figure 61: Online activities performed in the past three months on a smartphone, January 2013 and percentage-point change between September 2012 and January 2013
On a tablet
Figure 62: Online activities performed in the past three months on a tablet, January 2013 and percentage-point change between September 2012 and January 2013
Social and sharing activities
Variations by device
Figure 63: Social and sharing online activities performed in the past three months, by device, January 2013
Figure 64: FaceTime on the MacBook Air and iPhone 4S
Figure 65: Google Hangouts on an android tablet
Variations by gender
Figure 66: Social and sharing online activities performed in the past three months, by gender, January 2013
Variations by age
Figure 67: Social and sharing online activities performed in the past three months, by age, January 2013
Variations by region
Figure 68: Social and sharing online activities performed in the past three months, by region, January 2013
The quest for information
Variations by device
Figure 69: Information-finding activities performed online in the past three months, by device, January 2013
Variations by gender
Figure 70: Information-finding activities performed online in the past three months, by gender, January 2013
Variations by age
Figure 71: Information-finding activities performed online in the past three months, by age, January 2013
Variations by region
Figure 72: Information-finding activities performed online in the past three months, by region, January 2013
Online shopping
Variations by device
Figure 73: Online shopping activities performed in the past three months, by device, January 2013
Variations by gender
Figure 74: Online shopping activities performed in the past three months, by gender, January 2013
Variations by age
Figure 75: Online shopping activities performed in the past three months, by age, January 2013
Variations by region
Figure 76: Online shopping activities performed in the past three months, by region, January 2013
Online entertainment
Variations by device
Figure 77: Online entertainment activities performed in the past three months, by device, January 2013
Figure 78: Last.fm app, accessed via the Spotify platform
Figure 79: Shazam application with links to Spotify, shown on the iPhone 4S and HTC Legend handsets
Variations by gender
Figure 80: Online entertainment activities performed in the past three months, by gender, January 2013
Variations by age
Figure 81: Online entertainment activities performed in the past three months, by age, January 2013
Variations by region
Figure 82: Online entertainment activities performed in the past three months, by region, January 2013
ATTITUDES TOWARDS TECHNOLOGY PRODUCTS
Key points
More consumers spend time researching technology products
Figure 83: Attitudes towards technology products, January 2013
Figure 84: Attitudes towards technology products (any agree), April 2012 and January 2013
EUROPEAN COMPARISONS
Ownership of consumer technology products
Figure 85: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, January 2013
Televisions
Figure 86: Household ownership of television sets in France, Germany, Italy, Spain and the UK, January 2013
Home entertainment systems
Figure 87: Household ownership of home entertainment systems in France, Germany, Italy, Spain and the UK, January 2013
Computers and eReaders
Figure 88: Household ownership of computers and eReaders in France, Germany, Italy, Spain and the UK, January 2013
Mobile phones
Figure 89: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, January 2013
Other portable devices
Figure 90: Personal ownership of digital cameras and Sat-nav devices in France, Germany, Italy, Spain and the UK, January 2013
Devices used to access the internet
Figure 91: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, January 2013
APPENDIX – CONSUMER TECHNOLOGY PRODUCTS
Figure 92: Technology products have in household, January 2013
Figure 93: Most popular technology products have in household, by demographics, January 2013
Figure 94: Next most popular technology products have in household, by demographics, January 2013
Figure 95: Other technology products have in household, by demographics, January 2013
Figure 96: Technology products personally owned, January 2013
Figure 97: Technology products personally owned, by demographics, January 2013
Figure 98: Technology products plan to buy/upgrade in the next three months, January 2013
Figure 99: Most popular technology products plan to buy/upgrade in the next three months, by demographics, January 2013
Figure 100: Next most popular technology products plan to buy/upgrade in the next three months, by demographics, January 2013
Figure 101: Other technology products plan to buy/upgrade in the next three months, by demographics, January 2013
Figure 102: Video game consoles have in household and/or plan to buy/upgrade in the next three months, January 013
Figure 103: Most popular video game consoles have in household in the next three months, by demographics, January 2013
Figure 104: Next most popular video game consoles have in household in the next three months, by demographics, January 2013
Figure 105: Next most popular video game consoles plan to buy/upgrade in the next three months, by demographics, January 2013
APPENDIX – INTERNET USAGE
Figure 106: Methods of accessing the internet, January 2013
Figure 107: Methods of accessing the internet, by demographics, January 2013
Figure 108: Repertoire for methods of accessing the internet, January 2013
Figure 109: Repertoire for methods of accessing the internet, by demographics, January 2013
Figure 110: Methods of accessing the internet, by repertoire for methods of accessing the internet, January 2013
APPENDIX – ONLINE ACTIVITIES
Figure 111: Online activities done in the last three months, January 2013
Figure 112: Online activities done on any device in the last three months, by demographics, January 2013
Figure 113: Online activities done on any device in the last three months, by demographics, January 2013
Figure 114: Online activities done on any device in the last three months, by demographics, January 2013
Figure 115: Online activities done on any device in the last three months, by demographics, January 2013
Figure 116: Online activities done on any device in the last three months, by demographics, January 2013
Figure 117: Online activities done on a computer in the last three months, by demographics, January 2013
Figure 118: Online activities done on a computer in the last three months, by demographics, January 2013
Figure 119: Online activities done on a computer in the last three months, by demographics, January 2013
Figure 120: Online activities done on a computer in the last three months, by demographics, January 2013
Figure 121: Online activities done on a computer in the last three months, by demographics, January 2013
Figure 122: Online activities done on a tablet in the last three months, by demographics, January 2013
Figure 123: Online activities done on a tablet in the last three months, by demographics, January 2013
Figure 124: Online activities done on a tablet in the last three months, by demographics, January 2013
Figure 125: Online activities done on a tablet in the last three months, by demographics, January 2013
Figure 126: Online activities done on a smartphone in the last three months, by demographics, January 2013
Figure 127: Online activities done on a smartphone in the last three months, by demographics, January 2013
Figure 128: Online activities done on a smartphone in the last three months, by demographics, January 2013
APPENDIX – ATTITUDES TOWARDS TECHNOLOGY PRODUCTS
Figure 129: Attitudes towards technology products, January 2013
Figure 130: Most popular attitudes towards technology products (any agree), by demographics, January 2013
Figure 131: Next most popular attitudes towards technology products (any agree), by demographics, January 2013
Figure 132: Technology products have in household, by most popular attitudes towards technology products, January 2013
Figure 133: Technology products have in household, by next most popular attitudes towards technology products, January 2013
Figure 134: Technology products have in household, by other attitudes towards technology products, January 2013
Figure 135: Technology products personally owned, by most popular attitudes towards technology products, January 2013
Figure 136: Technology products personally owned, by next most popular attitudes towards technology products, January 2013
Figure 137: Technology products plan to buy/upgrade in the next three months, by most popular attitudes towards technology products, January 2013
Figure 138: Technology products plan to buy/upgrade in the next three months, by next most popular attitudes towards technology products, January 2013
APPENDIX – EUROPEAN COMPARISONS – TECHNOLOGY OWNERSHIP
Figure 139: Technology products owned by household/personally owned, by country, January 2013
Figure 140: Technology products owned by household/personally owned, by country, January 2013
Figure 141: Most popular technology products owned by household/personally owned, by demographics, January 2013
Figure 142: Next most popular technology products owned by household/personally owned, by demographics, January 2013
Figure 143: Other technology products owned by household/personally owned, by demographics, January 2013
Figure 144: Most popular technology products owned by household/personally owned, by demographics, France, January 2013
Figure 145: Next most popular technology products owned by household/personally owned, by demographics, France, January 2013
Figure 146: Other technology products owned by household/personally owned, by demographics, France, January 2013
Figure 147: Most popular technology products owned by household/personally owned, by demographics, Germany, January 2013
Figure 148: Next most popular technology products owned by household/personally owned, by demographics, Germany, January 2013
Figure 149: Other technology products owned by household/personally owned, by demographics, Germany, January 2013
Figure 150: Most popular technology products owned by household/personally owned, by demographics, Italy, January 2013
Figure 151: Next most popular technology products owned by household/personally owned, by demographics, Italy, January 2013
Figure 152: Other technology products owned by household/personally owned, by demographics, Italy, January 2013
Figure 153: Most popular technology products owned by household/personally owned, by demographics, Spain, January 2013
Figure 154: Next most popular technology products owned by household/personally owned, by demographics, Spain, January 2013
Figure 155: Other technology products owned by household/personally owned, by demographics, Spain, January 2013
Figure 156: Technology products owned by household/personally owned, by demographics, January 2013
Figure 157: Technology products owned by household/personally owned, by demographics, France, January 2013
Figure 158: Technology products owned by household/personally owned, by demographics, Germany, January 2013
Figure 159: Technology products owned by household/personally owned, by demographics, Italy, January 2013
Figure 160: Technology products owned by household/personally owned, by demographics, Spain, January 2013
APPENDIX – EUROPEAN COMPARISONS – INTERNET USAGE
Figure 161: Internet access, by country, January 2013
Figure 162: Most popular internet access, by demographics, January 2013
Figure 163: Next most popular internet access, by demographics, January 2013
Figure 164: Internet access, by demographics, France, January 2013
Figure 165: Internet access, by demographics, Germany, January 2013
Figure 166: Internet access, by demographics, Italy, January 2013
Figure 167: Internet access, by demographics, Spain, January 2013

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