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Eating Out Review - UK - July 2012

INTRODUCTION
Definition
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: UK eating out market size and forecast, 2007-17
Segment performance
Market factors
Healthy eating remains on the menu
Figure 2: Consumer demand for restaurant menus to display the calorie content of each dish, March-May 2012
Cautious consumer attitudes and spend particularly among youths and families
Companies, brands and innovation
Who’s innovating
The consumer
Frequency of eating out
Figure 3: Frequency of eating out, April 2012
Reasons for eating out
Figure 4: Reasons for eating out, April 2012
Venues visited
Figure 5: Venues visited, April 2012
Attitudes towards eating out
Figure 6: Attitudes towards eating out, April 2012
What we think
ISSUES IN THE MARKET
How can greater differentiation help venues to solve lost loyalty in the eating out market?
Are UK diners ready to move away from discounting?
How can operators curb customer promiscuity through menu development?
How can operators better target the under-pressure family market?
FUTURE OPPORTUNITIES
The wider use of websites
Opportunities for shorter, more impromptu dining
Access Anything, Anywhere – 2015 trend prediction
MARKET ENVIRONMENT
Key points
Consumer confidence rallies marginally but is still considerably behind 2011 levels
Figure 7: Trends in how respondents would describe their financial situation, February 2009 and May 2012
Figure 8: Trends in consumer sentiment for the coming year, February 2009 and May 2012
Figure 9: GfK NOP Consumer Confidence Index, monthly, January 2007-May 2012
High youth unemployment affecting leisure sectors such as late-night venues
Figure 10: Unemployment rate, by age group, 2006-11
Casual versus special-occasion dining
Figure 11: Trends in the age structure of the UK population, 2007-17
Healthy eating – market opportunities
Figure 12: Consumer demand for restaurant menus to display the calorie content of each dish, March-May 2012
Health issues that are harder to negotiate
COMPETITIVE CONTEXT
Key points
Consumer spending priorities
Figure 13: Trends in consumer spending priorities (after bills), % point change, May 2010-May 2012
Figure 14: Top ten consumer spending priorities (after bills), in descending order, May 2010-May 2012
Competition from the in-home channel
Figure 15: Selected grocery shopping habits, March-May 2012
WHO’S INNOVATING?
Key points
The changing face of loyalty cards
Using standout dishes to gain brand differentiation and consumer loyalty
Focus on clarity: Branding and market positions
MARKET SIZE AND FORECAST
Key points
Eating out market size and forecast
Figure 16: UK eating out market size and forecast, 2007-17
Losers
Winners
Forecast
Figure 17: UK eating out market size and forecast, 2007-17
Forecast methodology
MARKET SEGMENTATION
Key points
Market segmentation – overview
Figure 18: Eating out market*, by sector, 2007-11
Pubs
Ethnic restaurants/takeaway
Pizza/pasta restaurants
Figure 19: Gondola Holdings portfolio – outlet numbers, 2008-11
Chicken/burger bars
Coffee shops
COMPANIES AND PRODUCTS
Key points
Market share
Figure 20: Selected restaurant chains/operators and their brands, 2011 and 2012
FREQUENCY OF EATING OUT/ORDERING TAKEAWAYS/HOME DELIVERIES
Key points
Around eight in ten consumers eat in restaurants at least once every three months
Figure 21: Frequency of eating out, April 2012
Flexible menus and service formats encourage frequent dining
Takeaways hindered by poor perception of quality
Targeting frequent diners through social media
VENUES VISITED
Key points
Pubs are still the most popular out-of-home dining venue
Figure 22: Venues visited, April 2012
Gender differences
Employment variables
Urban versus rural locations
Other sector performances
REASONS FOR EATING OUT
Key points
Restaurants need to focus on offering a social space whilst takeaways/home deliveries may suffer from their reliance on the family market
Figure 23: Reasons for eating out, April 2012
Eating out
Takeaway/home deliveries
ATTITUDES TOWARDS EATING OUT
Key points
Value for money means quality not lowest cost
Figure 24: Attitudes towards eating out, April 2012
Customer retention issues plague the market
Generational differences when it comes to restaurant decision-making process
‘Chain’ reaction
Diners still like to ‘splash out’ but require more justification from operators for doing so
EATING OUT TARGETING OPPORTUNITIES
Key points
Target groups
Figure 25: Eating out target groups, April 2012
Sure & Steady Diners (28% of regular diners)
Discount-driven (36% of regular diners)
Quality-driven (36% of regular diners)
APPENDIX – MARKET ENVIRONMENT
Figure 26: Trends in how respondents would describe their financial situation, February 2009 and May 2012
Figure 27: How respondents would describe their financial situation, by detailed demographics, May 2012
Figure 28: Trends in consumer sentiment for the coming year, January 2009 and May 2012
Figure 29: Consumer sentiment for the coming year, by detailed demographics, May 2012
APPENDIX – COMPETITIVE CONTEXT
Figure 30: Trends in consumer spending priorities (after bills), May 2010-May 2012
Figure 31: Selected consumer spending priorities (after bills), by detailed demographics, May 2012
APPENDIX – FREQUENCY OF EATING OUT/ORDERING A TAKEAWAY/HOME DELIVERY
Figure 32: Frequency of eating out, April 2012
Figure 33: Frequency of eating in, by detailed demographics, April 2012
Figure 34: Social networking sites visited and frequency, by frequency of eating in, April 2012
Figure 35: Frequency of takeaway/home delivery, by detailed demographics, April 2012
Figure 36: Social networking sites visited and frequency, by frequency of takeaway/home delivery, April 2012
Figure 37: Changes in grocery shopping habits, by frequency of eating out, April 2012
Figure 38: Health and healthy lifestyles, by frequency of eating out, April 2012
Figure 39: Cooking and eating habits, by frequency of eating out, April 2012
APPENDIX – VENUES VISITED
Figure 40: Venues visited, April 2012
Eat in
Figure 41: Most popular venues visited (eat in), by detailed demographics, April 2012
Figure 42: Next most popular venues visited (eat in), by detailed demographics, April 2012
Figure 43: Most popular venues visited (eat in), by social networking sites visited and frequency, April 2012
Figure 44: Next most popular venues visited (eat in), by social networking sites visited and frequency, April 2012
Figure 45: Attitudes towards eating out, by most popular venues visited (eat in), April 2012
Figure 46: Attitudes towards eating out, by next most popular venues visited (eat in), April 2012
Figure 47: Grocery shopping habits, by most popular venues visited (eat in), April 2012
Figure 48: Grocery shopping habits, by next most popular venues visited (eat in), April 2012
Figure 49: Health and healthy lifestyles, by most popular venues visited (eat in), April 2012
Figure 50: Health and healthy lifestyles, by next most popular venues visited (eat in), April 2012
Figure 51: Cooking and eating habits, by most popular venues visited (eat in), April 2012
Figure 52: Cooking and eating habits, by next most popular venues visited (eat in), April 2012
Takeaway/home delivery
Figure 53: Most popular venues visited (takeaway/home delivery), by detailed demographics, April 2012
Figure 54: Next most popular venues visited (takeaway/home delivery), by detailed demographics, April 2012
Figure 55: Most popular venues visited (takeaway/home delivery), by social networking sites visited and frequency, April 2012
Figure 56: Next most popular venues visited (takeaway/home delivery), by social networking sites visited and frequency, April 2012
Repertoire of venues visited
Figure 57: Repertoire of venues visited, April 2012
Figure 58: Repertoire of venues visited, by detailed demographics, April 2012
APPENDIX – REASONS FOR EATING OUT
Figure 59: Reasons for eating out, April 2012
Eat in
Figure 60: Most popular reasons for eating in, by detailed demographics, April 2012
Figure 61: Next most popular reasons for eating in, by detailed demographics, April 2012
Figure 62: Most popular reasons for eating in, by social networking sites visited and frequency, April 2012
Figure 63: Next most popular reasons for eating in, by social networking sites visited and frequency, April 2012
Figure 64: Venues visited, by most popular reasons for eating out, April 2012
Figure 65: Venues visited, by next most popular reasons for eating out, April 2012
Takeaway/ home delivery
Figure 66: Most popular reasons for takeaway/home delivery, by detailed demographics, April 2012
Figure 67: Next most popular reasons for takeaway/home delivery, by detailed demographics, April 2012
Figure 68: Most popular reasons for ordering takeaways/home deliveries, by social networking sites visited and frequency, April 2012
Figure 69: Next most popular reasons for ordering takeaways/home deliveries, by social networking sites visited and frequency, April 2012
APPENDIX – ATTITUDES TOWARDS EATING OUT
Figure 70: Attitudes towards eating out, April 2012
Figure 71: Agreement with the statements ‘Quality is more important than price when choosing where to eat out’ and ‘I like restaurant chains/brands because I know what I’ll get’, by detailed demographics, April 2012
Figure 72: Agreement with the statements ‘I look at restaurant menus (eg online) to look at the dishes before I choose where to eat out’ and ‘I look at restaurant menus (eg online) to see the prices before I choose where to eat out’, by detailed demographics, April 2012
Figure 73: Agreement with the statements ‘I have a favourite restaurant brand/chain which I will always use where available’ and ‘Money-off vouchers affect which restaurant I go to’, by detailed demographics, April 2012
Figure 74: Agreement with the statements ‘Money-off vouchers prompt me to eat out more often’ and ‘I enjoy splashing out on a meal in a restaurant’, by detailed demographics, April 2012
Figure 75: Agreement with the statement ‘I get bored going to the same restaurants’, by detailed demographics, April 2012
Figure 76: Venues visited, by most popular attitudes towards eating out, April 2012
Figure 77: Venues visited, by next most popular attitudes towards eating out, April 2012
APPENDIX – EATING OUT TARGETING OPPORTUNITIES
Figure 78: Target groups, by detailed demographics, April 2012
Figure 79: Target groups, by social networking sites visited and frequency, April 2012
Figure 80: Attitudes towards eating out, by target groups, April 2012
Figure 81: Frequency of eating out, by target groups, April 2012
Figure 82: Reasons for eating out, by target groups, April 2012
Figure 83: Venues visited, by target groups, April 2012

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