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European Cruises - August 2007

INTRODUCTION
OVERVIEW
Figure 1: Ocean cruise passengers worldwide, 2003-06
GROWTH IN ALL EUROPEAN SOURCE MARKETS
Figure 2: European ocean cruise passengers, 2003-6
Figure 3: Cruise durations bought by Europeans in 2005/06
Figure 4: Cruise sales growth* vs package holiday growth, 2004/05
 UK MARKET SET FOR FURTHER INCREASES
Figure 5: UK ocean cruise passengers, 1997-2006
Figure 6: UK ocean cruise share of foreign holidays market, 1997-2006
Figure 7: UK-UK cruises vs flycruises, 2004-06
Figure 8: UK-UK port and flycruise passengers, 2002-06
Early booking trend slows
Age drop stalls
Figure 9: Age analysis, 1998-2006
More passengers from the north
Revenues up, prices down
 GERMANY ON COURSE FOR A MILLION
Figure 10: German ocean cruise passengers, 1997-2006
 ITALY TO GROW WITH COSTA AND MSC
 NEW OWNERS PLAN ACCELERATED SPANISH MARKET GROWTH
 FRANCE SEES MODEST GROWTH
 REST OF EUROPE
EUROPE’S GROWTH AS A CRUISE DESTINATION
Figure 11: Destinations for European passengers, 2004-06
Figure 12: Destinations for Continental European passengers 2005
Figure 13: Most popular cruise destinations in Europe, 2005
 MEDITERRANEAN PORT DEVELOPMENT AND DEPLOYMENT ISSUES
 NORTHERN EUROPE
Figure 14: Most popular Northern Europe ports of call, 2004-06
Figure 15: Most popular homeports in Northern Europe, 2004-06
Baltic boom continues
Tax threat to Norwegian cruise tourism growth
More ships head into as well as out of the UK
ECONOMIC IMPACT OF CRUISE TOURISM IN EUROPE
Figure 16: Total direct economic impact of cruise industry on Europe in 2005
Figure 17: Total cruise industry impact on Dover/East Kent, 2006
Figure 18: Spending per passenger and crew member in East Kent, 2006
Figure 19: Passenger/crew East Kent spend by category, 2006
Figure 20: Total economic impact of European cruise industry, 2005/10
 SHIPBUILDING AND SECOND-HAND MARKET
Figure 21: New ships delivered in 2007 or on order to 2012
Figure 22: Trends in new ship prices, 2004-2012
Figure 23: Cruise shipbuilders’ market share of orderbook as at July 2007
MAJOR EUROPEAN CRUISE BRANDS
Costa Cruises
MSC Cruises
Aida Cruises
P&O
 OTHER KEY EUROPEAN BRANDS
WHAT NEXT?

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