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Vitamins and Minerals - US - July 2005

INTRODUCTION AND ABBREVIATIONS
Introduction
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Negative press and a weak cold/flu season negatively affect sales
Aging population positive for market
More savvy consumers are good for the industry, but not in all cases
The power of negative publicity
Vitamins hold lion’s share of market
Fragmented supply structure
Mass channel growing faster as more natural/whole food products appear
Consumer use of vitamins and minerals
The aging population brightens the future/forecast, but efficacy issues hold the market back
Forecast
MARKET DRIVERS
The impact of an aging population
Figure 1: U.S. population, by age, 2000-2005
Figure 2: Usage of vitamins/minerals, by age, January-September 2004
Media attention dips in 2003, but is still a major factor
Figure 3: Leading health topics of discussion in the media*, 1995, 1997, 2001 and 2003
The mixed blessing of media coverage
More savvy consumers/increasing use of Internet for health research
Figure 4: Health topics searched online, percent of Internet users, 2002 and 2004
Ongoing research into efficacy has increased acceptance of supplements by medical industry—but resistance is still strong in some places
Migration to alternative pain relief leads to solutions that typically include vitamins/minerals
MARKET SIZE AND TRENDS
Figure 5: Total U.S. retail sales of vitamins and minerals, at current and constant prices, 1999-2005
Figure 6: Total U.S. retail sales of vitamins, minerals, and herbal supplements, at current and constant prices, 1999-2004
MARKET SEGMENTATION
Figure 7: Sales of vitamins and minerals, segmented by type, 2002 and 2004
Vitamin supplements growth picking up a bit
Figure 8: Sales of vitamin supplements, at current and constant prices, 1999-2004
Mineral supplements saw strong growth until 2004
Figure 9: Sales of mineral supplements, at current and constant prices, 1999-2004
 A LOOK AT THE FDM SUBSET OF THE MARKET
Figure 10: Sales of vitamins and minerals, segmented by type, 2002 and 2004
Mineral supplements decline in all but one year
Figure 11: Sales of mineral supplements at FDM, at current and constant prices, 1999-2004
Multi-vitamins the only ones growing at FDM
Figure 12: Sales of multi-vitamins at FDM, at current and constant prices, 1999-2004
1 and 2 letter vitamins very weak
Figure 13: Sales of 1 and 2 letter vitamins at FDM, at current and constant prices, 1999-2004
Liquid vitamins/minerals a minor piece of the whole
Figure 14: Sales of liquid vitamins at FDM, at current and constant prices, 1999-2004
SUPPLY STRUCTURE
 FOREIGN TRADE
 COMPANIES AND BRANDS
Wholesale manufacturer sales
Figure 15: Wholesale manufacturer sales of vitamins/minerals in the U.S., 2002 & 2004
FDM retail sales by manufacturer
Figure 16: Retail FDM manufacturer sales of vitamins/minerals in the U.S., 2002 & 2004
FDM sales by brand
Figure 17: Retail FDM brand sales of vitamins/minerals, 2002 & 2004
Major manufacturers
Bayer Corporation
GNC Corporation (formerly General Nutrition Companies, Inc.)
GlaxoSmithKline Pharmaceuticals
Leiner Health Products Inc.
NBTY, Inc. (includes Rexall Sundown Inc.)
Perrigo Company
Pharmavite LLC (Otsuka Pharmaceutical Group)
Twinlab Corporation
Weider Nutrition International, Inc.
Wyeth (formerly American Home Products Corporation)
ADVERTISING AND PROMOTION
GNC Corporation (General Nutrition Companies, Inc.)
NBTY, Inc.
Pharmavite (Otsuka Pharmaceutical Company, Ltd.)
Wyeth (formerly American Home Products Corporation)
RETAIL DISTRIBUTION
Introduction
Figure 18: Total U.S. retail sales of vitamins and minerals, by channel, 2002 and 2004
FDM and natural food stores—this subset of the market is dominated by drug stores
Figure 19: U.S. FDM retail sales of vitamins and minerals, by channel, 2002 and 2004
Drug stores stagnant
Figure 20: U.S. drug store sales of vitamins and minerals, at current and constant prices, 1999-2004
Supermarkets slowly losing ground
Figure 21: U.S. supermarket sales of vitamins and minerals, at current and constant prices, 1999-2004
Natural food stores lead growth at FDM
Figure 22: Total natural food stores sales of vitamins and minerals, at current and constant prices, 1999-2004
Whole Foods Market
Trader Joe’s Company, Inc.
Wild Oats Markets, Inc.
GNC (General Nutrition Centers)
Mass merchandisers
Figure 23: U.S. mass merchandiser sales of vitamins and minerals, at current and constant prices, 1999-2004
THE CONSUMER
Introduction
Vitamin and mineral usage
Figure 24: Usage of vitamins, January 2004—September 2004
Figure 25: Usage of vitamins, by gender, January 2004—September 2004
Figure 26: Usage of vitamins, by children in the household, January 2004—September 2004
Figure 27: Usage of vitamins, by age, January 2004—September 2004
Figure 28: Usage of vitamins, by race/ethnicity, January 2004—September 2004
Type of vitamins and minerals used
Figure 29: Type of vitamins used, January 2004—September 2004
Figure 30: Type of vitamin or minerals used, by age, January 2004—September 2004
Figure 31: Type of vitamins used, by race/ethnicity, January 2004—September 2004
Brand of vitamins and minerals used
Figure 32: Brand of vitamins used, January 2004—September 2004
Figure 33: Brand of vitamins used, by age, January 2004—September 2004
Figure 34: Brand of vitamins used, by race/ethnicity, January 2004—September 2004
Frequency of use of vitamins or minerals
Figure 35: Frequency of vitamins used, January 2004—September 2004
Figure 36: Frequency of vitamins used, by age, January 2004—September 2004
Figure 37: Frequency of vitamins used, by race/ethnicity, January 2004—September 2004
Regular or occasional use of vitamins and minerals
Figure 38: Regularity of use, by type of vitamin/mineral used, May 2005
Use of fortified foods or beverages to get vitamins and minerals
Figure 39: Use of fortified foods/beverages, by type of vitamin/mineral used, May 2005
Attitudes towards brand differences and switching
Figure 40: Opinion regarding difference in brands, by type of vitamin/minerals used, May 2005
Figure 41: Change products used, by type of vitamin/minerals used, May 2005
General attitudes toward vitamin/mineral usage
Figure 42: Attitudes toward vitamins and minerals, May 2005
Figure 43: Attitudes toward vitamins and minerals, by age, May 2005
Figure 44: Attitudes toward vitamins and minerals, by presence of children under 18 in household, May 2005
Attitudes of non-users
Figure 45: Attitudes of non-supplement users, May 2005
Figure 46: Attitudes of non-supplement users, by presence of children under 18 in household of respondent, May 2005
Summary
FUTURE AND FORECAST
 FUTURE TRENDS
Continued graying of the population
Figure 47: U.S. population, by age, 2005-2010
Upcoming research study results
Functional foods/beverages—complement or competition?
 MARKET FORECAST
Vitamins and minerals
Figure 48: Forecast of total U.S. sales of vitamins and minerals, at current and constant prices, 2004-2009
Vitamin supplements
Figure 49: Forecast of U.S. sales of vitamin supplements, at current and constant prices, 2004-2009
Mineral supplements
Figure 50: Forecast of U.S. sales of mineral supplements, at current and constant prices, 2004-2009
Forecast factors
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT DEVELOPMENTS
Figure 51: New product introductions for vitamins and minerals* in the U.S., 2001-2005
 NEW PRODUCT BRIEFS

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