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Pub Visiting - UK - August 2004

INTRODUCTION AND ABBREVIATIONS
Definitions
Consumer research
Lifestage and Special Groups
ACORN
 ABBREVIATIONS
PREMIER INSIGHT
SUMMARY OF KEY REPORT FINDINGS
Drop in pub numbers, but turnover at all-time high
A controversial time for the pub business…
…while the majority of pubs trade peacefully and successfully
Traditional characteristics still supported by the trade and its main customers
Major changes to the pub environment
Major ownership changes and the return of the individual pub
Legislation shaping the future
MARKET FACTORS
A benign economic climate
Figure 1: Key economic indicators for the UK, at 1999 prices, 1999-2009
Favourable demographic changes
Figure 2: Structure of the UK adult population, by age, socio-economic group and lifestage, 1999-2009
Figure 3: Changing population, by socio-economic group, 1999-2009
The Enforcement Initiative
A new licensing regime and other legislative burdens
Consumer disenchantment with branded chains
Changes in structure of pub ownership
Finally, the less predictable factors
MARKET SIZE AND TRENDS
Pub numbers and their turnover
Figure 4: The UK pub market, 1996-2004
Figure 5: Number of pubs versus total pub turnover, 1996-2004
Alcohol consumption trends
Figure 6: The UK alcoholic drinks market, 1998-2003
MARKET SEGMENTATION
Segmentation by product type
Figure 7: Main products sold in UK pubs, 1999-2003
Figure 8: Main products sold in UK pubs, 1999-2003
Segmentation by pub characteristics
Figure 9: Types of on-trade premises in Great Britain, 2003
Other segmentation parameters
THE SUPPLY STRUCTURE
Decline of the brewer-publican, rise of the multiple pub company
Figure 10: Structure of pub ownership, by type of owner and management, 2004
Figure 11: Leading pub operators, by venue numbers, 2004
 COMPANY PROFILES
Mitchells & Butlers
Figure 12: Financial performance of Mitchells & Butlers PLC, pubs, bars and restaurants division, 2002 and 2003
Figure 13: Key pub operations of Mitchells & Butlers, 2003
Spirit Group
Figure 14: Key pub operations of the Spirit Group, June 2004
Enterprise Inns
Figure 15: Financial performance of Enterprise Inns PLC, 2001-03
JD Wetherspoon
Figure 16: Financial performance of JD Wetherspoon plc, 1999-2003
Greene King
Figure 17: Financial performance of Greene King PLC, 1999-2003
Punch Taverns
Whitbread Group
Figure 18: Financial performance of Whitbread PLC, pub-restaurants division, 2002/03 and 2003/04
Figure 19: Key pub-restaurant brands of Whitbread PLC, 2003
The Wolverhampton & Dudley Breweries
Figure 20: Financial performance of Wolverhampton & Dudley breweries, 1999-2003
Other large pub groups
ADVERTISING AND PROMOTION
THE CONSUMER
Overview of drinking in pubs
Figure 21: Daytime and evening pub visiting, 2000-04
For full demographics see The Consumer – Pub Visiting by time of week – Detailed Demographics.
Daytime/evening pub visitors by demographic analysis
Figure 22: Daytime and evening pub drinkers, by gender, age, socio-economic group and region, April 2004
Figure 23: Daytime and evening pub drinkers, by age, April 2004
Figure 24: Daytime and evening pub drinkers, by working and marital status and media usage, April 2004
Figure 25: Daytime and evening pub drinkers, by area, ACORN categories and tenure, April 2004
Figure 26: Daytime and evening pub drinkers, by detailed lifestage groups, April 2004
Figure 27: Daytime and evening pub drinkers, by supermarkets preferred and commercial TV viewing, April 2004
Favoured specific days for pub drinking, daytime versus evening
Figure 28: Time of day/week visited, evening drinkers, April 2004
Figure 29: Time of day/week visited, daytime drinkers, April 2004
THE CONSUMER – PUB VISITING BY TIME OF WEEK – DETAILED DEMOGRAPHICS
Daytime drinking
Figure 30: Daytime pub drinkers, by time of week, by gender, age, socio-economic group and region, April 2004
Figure 31: Daytime pub drinkers, by time of week, by working and marital status and media usage, April 2004
Figure 32: Daytime pub drinkers, by time of week, by area, ACORN categories and tenure, April 2004
Figure 33: Daytime pub drinkers, by time of week, by detailed lifestage groups, April 2004
Figure 34: Daytime pub drinkers, by time of week, by supermarkets preferred and commercial TV viewing, April 2004
Evening drinking
Figure 35: Evening pub drinkers, by time of week, by gender, age, socio-economic group and region, April 2004
Figure 36: Evening pub drinkers, by time of week, by working and marital status and media usage, April 2004
Figure 37: Evening pub drinkers, by time of week, by area, ACORN categories and tenure, April 2004
Figure 38: Evening pub drinkers, by time of week, by detailed lifestage groups, April 2004
Figure 39: Evening pub drinkers, by time of week, by supermarkets preferred and commercial TV viewing, April 2004
CONSUMER ATTITUDES AND TARGET GROUPS
Reasons to drink in a pub
Figure 40: Reasons for drinking in pubs, April 2004
For full demographics see The Consumer – Reasons to drink in pubs – Detailed Demographics.
Reasons to drink in a pub by time of day/week
Figure 41: Reasons for drinking in pubs, by time of week used for drinking, April 2004
Preferences for trendy or traditional pubs
Figure 42: Preferences for trendy or traditional pubs, April 2004
Preferences for trendy or traditional pubs by daytime/evening pub visitors
Figure 43: Preferences for trendy or traditional pubs, by time of week used for drinking, April 2004
Figure 44: Preferences for trendy or traditional pubs, by time of week used for eating, April 2004
 TARGETING OPPORTUNITIES
Figure 45: Pub visiting target groups, by gender, age, socio-economic group and region, April 2004
Figure 46: Pub visiting target groups, by working and marital status and media usage, April 2004
Figure 47: Pub visiting target groups, by area, ACORN categories and tenure, April 2004
Figure 48: Pub visiting target groups, by detailed lifestage groups, April 2004
Figure 49: Pub visiting target groups, by supermarkets preferred and commercial TV viewing, April 2004
Attitudes towards pubs by target groups
Figure 50: Attitudes towards pubs, by target groups, April 2004
Optimum target groups
Figure 51: CHAID analysis of pub target groups, April 2004
THE CONSUMER – REASONS TO DRINK IN PUBS – DETAILED DEMOGRAPHICS
Most popular reasons to drink in pubs
Figure 52: Most popular reasons to drink in pubs, by gender, age, socio-economic group and region, April 2004
Figure 53: Most popular reasons to drink in pubs, by working and marital status and media usage, April 2004
Figure 54: Most popular reasons to drink in pubs, by area, ACORN categories and tenure, April 2004
Figure 55: Most popular reasons to drink in pubs, by detailed lifestage groups, April 2004
Figure 56: Most popular reasons to drink in pubs, by supermarkets preferred and commercial TV viewing, April 2004
Next most popular reasons to drink in pubs
Figure 57: Next most popular reasons to drink in pubs, by gender, age, socio-economic group and region, April 2004
Figure 58: Next most popular reasons to drink in pubs, by working and marital status and media usage, April 2004
Figure 59: Next most popular reasons to drink in pubs, by area, ACORN categories and tenure, April 2004
Figure 60: Next most popular reasons to drink in pubs, by detailed lifestage groups, April 2004
Figure 61: Next most popular reasons to drink in pubs, by supermarkets preferred and commercial TV viewing, April 2004
THE CONSUMER – ATTITUDES TOWARDS TRENDY AND TRADITIONAL PUBS – DETAILED DEMOGRAPHICS
Most popular attitudes towards trendy and traditional pubs
Figure 62: Most popular attitudes towards trendy and traditional pubs, by gender, age, socio-economic group and region, April 2004
Figure 63: Most popular attitudes towards trendy and traditional pubs, by working and marital status and media usage, April 2004
Figure 64: Most popular attitudes towards trendy and traditional pubs, by area, ACORN categories and tenure, April 2004
Figure 65: Most popular attitudes towards trendy and traditional pubs, by detailed lifestage groups, April 2004
Figure 66: Most popular attitudes towards trendy and traditional pubs, by supermarkets preferred and commercial TV viewing, April 2004
Next most popular attitudes towards trendy and traditional pubs
Figure 67: Next most popular attitudes towards trendy and traditional pubs, by gender, age, socio-economic group and region, April 2004
Figure 68: Next most popular attitudes towards trendy and traditional pubs, by working and marital status and media usage, April 2004
Figure 69: Next most popular attitudes towards trendy and traditional pubs, by area, ACORN categories and tenure, April 2004
Figure 70: Next most popular attitudes towards trendy and traditional pubs, by detailed lifestage groups, April 2004
Figure 71: Next most popular attitudes towards trendy and traditional pubs, by supermarkets preferred and commercial TV viewing, April 2004
THE FUTURE
Licensing in England and Wales – implementation in 2005
Disability provision – obligatory from October 2004
Smoking – a phased ban?
The binge drinking issue – an enduring problem
Binge drinking as a blight on the majority
FORECAST
Figure 72: Forecast of total pub turnover pub market, 2004-09
Figure 73: Forecast of the number of pubs, average and weekly turnover, 2004-09

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