According to the Centers for Disease Control, roughly one third of the American population is considered obese. Obesity and related health issues are having a profound effect on the overall population, as well as with individuals struggling with weight issues. At the same time, it is almost impossible to separate this discussion from the healthcare debate that has been dominating the news for several months. While sweeping reforms of the insurance industry may or may not come to pass, it is clear that Americans will be expected to take greater ownership of managing their own health.

According to the Centers for Disease Control, roughly one third of the American population is considered obese. Obesity and related health issues are having a profound effect on the overall population, as well as with individuals struggling with weight issues. At the same time, it is almost impossible to separate this discussion from the healthcare debate that has been dominating the news for several months. While sweeping reforms of the insurance industry may or may not come to pass, it is clear that Americans will be expected to take greater ownership of managing their own health.

Against this backdrop, one question that needs to be answered is how are Americans responding to the call to lead healthier lives. As well as, what role does their lifestyle, whether active, sedentary or somewhere in between, play in overall quality of life?

This report aims to answer this question and more by exploring and providing insights on the following:

The impact of the recession on people’s willingness or desire to lead active lifestyles

Incidence of weekly exercise by key demographics and what role social and economic factors play in terms of fostering an environment that encourages physical activity

A look at the latest fitness innovations and how video games are evolving to encourage more physical activity through greater interaction

Measurement of the influence of emerging technologies on exercise and use of online tools for health management

Attitudes towards diet, health and exercise and what role each plays on an individual’s activity levels

The impact of energy bars/drinks on Americans’ diet as they look for ways to fuel their on-the-go lifestyles

Satisfaction levels of Americans with their level of activity and state of health