DVD Players - UK - March 2010 - Market Research Report

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DVD Players - UK - March 2010

Manufacturers’ price cuts and greater education of consumers will be required to increase Blu-ray drive adoption in 2010. Standard DVD players remain by far the most widely used technology (78% of respondents), whereas newer formats such as Blu-ray remain underused (just 11%).

DVD players have been relegated in importance compared to other living room gadgets with 18% of respondents saying they are using personal video recorders more.

Extra functionality is a key differentiator between basic and more expensive DVD players. But the challenge for manufacturers is to show how increased functionality is relevant to users, particularly over 55-year olds who are the most likely group to say increased functionality isn’t important.

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DVD players have been relegated in importance compared to other living room gadgets with 18% of respondents saying they are using personal video recorders more.

Despite increased marketing efforts by console manufacturers, few respondents download films to watch on their Xboxes and PS3s. What are the barriers to greater consumption of movie entertainment this way, and what lessons could Microsoft and Sony take from the music industry to encourage sales?

Given the success of 3D movie features such as Avatar in the cinema, the DVD player market could be given a boost: Samsung is expected to be the first to market with a 3DTV and 3D Blu-ray player package in May 2010.

Men are the more likely to seek out more advanced DVD players, such as Blu-ray. Manufacturers are now actively targeting women by focussing on more emotional marketing appeals and sponsorship of female-friendly events.

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