 In 2009, the number of overseas holidays taken fell by an estimated 14.5% year-on-year to 38.9 million, returning to 2001 levels.24.5 million adults now see holidays as a ‘luxury’, up from 19 million in 2007. 9-10 million see holidays as a ‘necessary spend’ or a ‘right’.By demographics, older ABC1 consumers take the most holidays (both in the UK and overseas) – their travel behaviour has been ...
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Holidays Taken
Holiday Frequency
Holiday Expenditure
Holidays Taken Overseas
Overseas Holiday Intentions
Attitudes Towards Holidays
Attitudes Towards Holiday Expenditure
Targeting Opportunities – Attitudes Towards Holidays
Targeting Opportunities – Attitudes towards Holiday Expenditure
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Appendix – Holidays Taken
Appendix – Holiday Frequency
Appendix – Holiday Expenditure
Appendix – Holidays Taken Overseas
Appendix – Overseas Holiday Intentions
Appendix – Attitudes towards Holidays
Appendix – Attitudes towards Holiday Expenditure
25th January 2010
Forecast demographic trends indicate a number of important ramifications for the travel industry.
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