The carbonated soft drinks market continues to exhibit a downward trend in sales and consumption. Even though the market still commands the highest consumer penetration among all non-alcoholic beverages, the market’s long-term profitability appears to be threatened by a combination of factors including soda’s link with the ongoing obesity issues among Americans and consumers’ growing skepticism about the use of artificial sweeteners in diet soda. However, a number of factors emerge that could help in giving a much needed makeover to soda.
The carbonated soft drinks market continues to exhibit a downward trend in sales and consumption. Even though the market still commands the highest consumer penetration among all non-alcoholic beverages, the market’s long-term profitability appears to be threatened by a combination of factors including soda’s link with the ongoing obesity issues among Americans and consumers’ growing skepticism about the use of artificial sweeteners in diet soda. However, a number of factors emerge that could help in giving a much needed makeover to soda.
This report explores those factors and a variety of other topics including:
What proactive measures the government has in the pipeline to decrease high-calorie soda consumption among current users?
The need for the soda industry to give itself an image makeover by dissociating soda use with the growing prevalence of obesity in the US
Will Stevia, the much talked about all-natural, zero-calorie sweetener give the anticipated boost to the soda industry or will it fizzle out as one of the costly experiments undertaken to attract health-minded consumers?
How many consumers are leaving the soda category and why are they doing so?
A discussion on the consumption trends among core consumers, i.e. teens, young adults, Black Americans, and Hispanics
An illustration of strategies for brands that managed to buck the recessionary pressures and gained growth
An in-depth look at the performance of natural sugar-sweetened soda amid ongoing recession
The promotional and marketing strategies of the big three: Coca-Cola, PepsiCo, and Dr Pepper Snapple Group
Consumer attitude and opinion about various types of soda sweeteners
Trends in new product introductions in the US soda market
Overall, sales growth of carbonated soft drinks (CSDs) has been generally stagnant in recent years due to rising demand for bottled water, functional beverages (including energy drinks) and some better-for-you (BFY) alternatives. However, a few brands have reported impressive growth in the last year due in part to new distribution agreements. Some manufacturers are also positioning their brands to
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What proactive measures the government has in the pipeline to decrease high-calorie soda consumption among current users?
