The watches market is increasing in value to an estimated £880 million in 2008 – up by 19% on 2003 – although volume sales are slightly down in the mass market. The more successful brands have been those that have focused on new product development and design innovation to meet changing consumer preferences. At the same time, a continuing shift upmarket is favouring the premium and luxury brands in particular. However, the key for all brands, irrespective of their positioning, is to develop and promote the point of difference and demonstrate just why consumers should choose their brand above all the competition.

The watches market is increasing in value to an estimated £880 million in 2008 – up by 19% on 2003 – although volume sales are slightly down in the mass market. The more successful brands have been those that have focused on new product development and design innovation to meet changing consumer preferences. At the same time, a continuing shift upmarket is favouring the premium and luxury brands in particular. However, the key for all brands, irrespective of their positioning, is to develop and promote the point of difference and demonstrate just why consumers should choose their brand above all the competition.

Main themes of the report:

Are watches moving upmarket?

Is investment in product development driving the market?

How is the increasing choice of brands and styles helping the market?

Are consumers interested in the widening availability of niche brands?

Is online retailing developing the market?