Cheapest on Display (COD) sales are estimated at £2.3 billion, a 20% increase since 2003. The COD market is positioned perfectly to take advantage of soaring price rises and the economic downturn by providing consumers with a lower cost alternative.
However to drive frequency of purchase, and as consumers demand more from their purchases, issues, such as packaging, ethicality and healthiness, will need to be addressed.
COD products are becoming more apparent in luxury categories, with an increase in COD cheeses, continental meats, and other fresh and chilled products.
Cheapest on Display (COD) sales are estimated at £2.3 billion, a 20% increase since 2003. The COD market is positioned perfectly to take advantage of soaring price rises and the economic downturn by providing consumers with a lower cost alternative.
However to drive frequency of purchase, and as consumers demand more from their purchases, issues, such as packaging, ethicality and healthiness, will need to be addressed.
COD products are becoming more apparent in luxury categories, with an increase in COD cheeses, continental meats, and other fresh and chilled products.
Traditionally strong areas for COD, like biscuits, go from strength to strength as more consumers incorporate these products into their weekly shop.
Key report themes:
Soaring food prices and the effect on the UK consumer
The economic downturn and how this will alter shopping habits
Barriers to purchasing COD products more frequently
The expansion of COD products into almost every category
Addressing health and ethical concerns in the COD market
Innovation is one of the major drivers of the food market and innovation itself is driven by broader social and cultural trends. Two trends – towards convenience and towards healthier eating – have helped reshape the UK food sector over the past decade. UK eating habits have received massive attention, as has the manner in which food is produced – we are what we eat, and how we move our food from
...
With rising inflation, and the effects of the credit crunch taking its toll on consumer’s wallets, supermarket value ranges are the new must have’s in consumer’s shopping trolleys.
Soaring food prices and the effect on the UK consumer
