Table of Contents
Executive Summary
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- The market
- Value of eating-out market expected to hit £76.8 billion this year
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- Figure 1: UK eating-out market size and forecast, 2014-24
- Pressure to promote healthier eating
- Companies and brands
- Rate of pub closures slowed in 2019
- Demand for healthier grab-and-go at transport hubs
- Ambitious target to cut food waste
- The consumer
- Worse-off consumers exiting the market
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- Figure 2: Overall eating out usage, May 2017, June 2018 and September 2019
- Fast-food venues visited: eat-in
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- Figure 3: Fast-food outlets visited for eat-in occasions, September 2019
- Fast-food venues visited: takeaway
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- Figure 4: Fast-food outlets visited for takeaway/delivery occasions, September 2019
- Restaurants visited: eat-in
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- Figure 5: Restaurants visited for eat-in occasions, September 2019
- Restaurants visited: takeaway
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- Figure 6: Restaurants visited for takeaway/delivery occasions, September 2019
- Healthy is not a major sign of quality
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- Figure 7: Perceptions of a high-quality dish, September 2019
- Recommended just for you
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- Figure 8: Ways to encourage diners to eat in or order takeaway from a particular food outlet/restaurant, September 2019
- Bargain hunter mind-set
- Speeding up the eating out process
- Demand for healthy convenience
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- Figure 9: Attitudes towards food outlets/restaurants, September 2019
- What we think
Issues and Insights
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- Technology: fuelling the rise in time saving
- The facts
- The implications
- Menu trends: for the mindful diner
- The facts
- The implications
- Marketing strategies: importance of accessibility
- The facts
- The implications
The Market – What You Need to Know
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- Value of eating-out market expected to hit £76.8 billion this year
- Stricter rules on clear labelling
- Pressure to promote healthier eating
Market Size and Forecast
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- Eating-out market driven by well-off diners
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- Figure 10: UK eating-out market size and forecast, 2014-24
- Challenged by non-specialists
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- Figure 11: Example of Sainsbury’s fresh pizza offering
- Future growth: the opportunities
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- Figure 12: UK eating-out market size and forecast, 2014-24
- Forecast methodology
Market Drivers
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- Some consumers have stopped eating out
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- Figure 13: Trends in how respondents would describe their financial situation, October 2018-October 2019
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- Figure 14: Changes in participation in eating out, by financial situation, June 2018-October 2019
- Making progress on healthy eating
- 400-600-600 calorie target
- 928 calories standard pizza
- Meeting HFSS reduction targets
- Stricter rules on clear labelling
- Allergen labelling
- Raising food hygiene standards
- Hospitality recruitment getting increasingly difficult
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- Figure 15: Occupation, by employment status, April 2018-June 2019
- Pay
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- Figure 16: NMW and NLW rates
- Real estate: building the future of eating out
- Hour of deliverance: dark kitchens
- Rise of food halls
Companies and Brands – What You Need to Know
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- Rate of pub closures slowed in 2019
- Emerging trend of pubs offering take-out
- Demand for healthier grab-and-go at transport hubs
- Ambitious target to cut food waste
Market Share and Segmentation
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- Pub closures continue
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- Figure 17: Number of pubs, bars and inns, and British restaurants, 2014-19
- Independent pizza delivery has stretch
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- Figure 18: Number of pizza or Italian restaurants vs takeaway outlets, 2014-2019
- Delivery spices up ethnic market
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- Figure 19: Number of Indian vs Chinese restaurants and takeaway outlets, 2014-19
- Coffee shops market continues to brew
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- Figure 20: Number of coffee shops, cafés and tearooms, 2014-19
- Fish and chips stuck in the slow lane
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- Figure 21: Number of seafood restaurants vs fish and chips outlets, 2014-19
Launch Activity and Innovation
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- Time saving functions
- Click-and-collect
- Cashless tipping
- On-the-go consumption
- Transport hubs
- Vending machines
- Ethical initiatives
- Reducing single-use plastics
- Removal of plastic toys
- Biodegradable greaseproof paper inserts
- Reusable coffee cup
- Ambitious target to cut food waste
- Supporting better chicken welfare
The Consumer – What You Need to Know
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- Worse-off consumers exiting the market
- Gen Z driving coffee shop takeaways
- More restaurant formats branch out into delivery
- Healthy is not a major sign of quality
- Demand for healthy convenience
- Recommended just for you
- Bargain hunter mind-set
Annual Changes in Eating Out Participation
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- Worse-off consumers exiting the market
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- Figure 22: Overall eating out usage, May 2017, June 2018 and September 2019
- Ethnic restaurants spice up the eat-in segment
- Pubs are doing well in revenue terms
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- Figure 23: Restaurants and food outlets visited for eat-in meals, 2017-19
- Delivery apps turn the tables on takeaway participation
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- Figure 24: Restaurants and food outlets visited for takeaway/delivery, 2017-19
Fast-Food Venues Visited
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- Two in three eat out
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- Figure 25: Fast-food outlets visited, September 2019
- ‘Millennial Pound’ more hard-earned than ever
- Cafés and coffee shops most popular eat-in venues
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- Figure 26: Fast-food outlets visited for eat-in occasions, September 2019
- Gen Z driving coffee takeaways
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- Figure 27: Fast-food outlets visited for takeaway/delivery occasions, September 2019
Restaurants Visited
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- Do more to attract Baby Boomers
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- Figure 28: Restaurants visited, September 2019
- British pubs are most popular destinations for eating out
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- Figure 29: Restaurants visited for eat-in occasions, September 2019
- More restaurant formats branch out in to delivery
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- Figure 30: Restaurants visited for takeaway/delivery occasions, September 2019
Perceptions of Quality
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- Two thirds consider freshly prepared dishes to be of high-quality
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- Figure 31: Perceptions of a high-quality dish, September 2019
- Local, seasonal and natural qualities persuade more over-45s
- Younger Millennials buy into ethically grown food
- A third of diners yearn for authentic recipes
- Healthy is not a major sign of quality
Ways to Encourage Visits
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- Recommended just for you
- Create-your-own
- Self-service garnish/sauce counter
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- Figure 32: Pick-and-mix pickles by Number 1 Sons, as seen in Washington DC (US)
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- Figure 33: Ways to encourage diners to eat in or order takeaway from a particular food outlet/restaurant, September 2019
- The bargain hunter mentality
- Collection deals
- End-of-day sale
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- Figure 34: Example of end-of-day sale, by Abokado (London)
- Ethics: disconnect between Baby Boomers and younger diners
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- Figure 35: Ways to encourage diners to eat in or order takeaway from a particular food outlet/restaurant, by generations, September 2019
- Stemming the plastic tide
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- Figure 36: Reusable and biodegradable bamboo and palm leaf straws, by disposablegreen.co.uk
- Many are eating on-the-go
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- Figure 37: Example of power sockets on tables, as seen in Established Coffee (Dublin)
- Street food
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- Figure 38: Panipuri, an example of Indian Street Food, as seen in Indian Food Festival, London
- Solo booth/seating
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- Figure 39: Example of a solo booth, as seen in Japan
- Figure 40: Example of barbecue for one, as seen on Time Out Tokyo
Attitudes towards Eating Out
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- Bargain hunters: a tiered pricing strategy
- Everyday low prices
- Cheaper to deliver
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- Figure 41: Attitudes towards food outlets/restaurants, September 2019
- Speeding up the eating out process
- It’s relaxing
- It’s good for discovering promotions
- It’s convenient
- It’s agile
- Women are roving food lovers
- Street food markets are good for discovering global cuisines
- There should be healthier grab-and-go food/drink choices at transport hubs
- 'Happy Hour' deals encourage them to visit outside of the usual peak times
- Making thoughtful food choices
- Use every part of the animal/plant
- Charge more for high in fat/salt/sugar
- “It’s ok to eat leftovers” – CHAID Analysis
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- Figure 42: Eating out review – CHAID – Tree output, September 2019
Eating Out Consumer Segmentation
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- Consumer tribes
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- Figure 43: Eating out attitudes - cluster analysis, September 2019
- Typical characteristics of each group
- Ethical diners
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- Figure 44: Ways to encourage eating out, by attitudes towards eating out - clusters, September 2019
- Traditionalists
- Pro-convenience
- Bargain hunters
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- Figure 45: Perceptions of a high-quality dish, by attitudes towards eating out - clusters, September 2019
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- CHAID methodology
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- Figure 46: Eating out review – CHAID – Table output, September 2019
- Cluster analysis group definitions
- Time savers
- Roving eaters
- Bargain hunters
- Ethical diners
Appendix – Market Size and Forecast
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- Forecast methodology
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- Figure 47: Best- and worst-case forecasts for the UK eating-out market, by value, 2019-24
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