Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Executive Summary
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- Key drivers
- Government initiatives
- A growth market
- Three brands dominate
- Advertising investment rises after a fall
- Grocery multiples make an entrance but pharmacies dominate
- The Consumer
- The Future
Market Drivers
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- Number of smokers
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- Figure 1: Trends in cigarette smoking, by gender, 1990, 1995, 2000-03
- Aspiring quitters
- An ageing population
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- Figure 2: Trends and projections in the UK population, by age, 1999-2009
- The means to an end…
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- Figure 3: PDI and consumer expenditure, at current and constant 1998 prices, 1999-2009
- …and a larger proportion of relatively more affluent consumers
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- Figure 4: Trends and projections in the UK adult population, by socio-economic status, 1999-2009
- Social pressure and Government action
- International efforts to control smoking
Market Size and Trends
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- Smoking cessation aids
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- Figure 5: UK retail sales of nicotine replacement products, by value, 1999-2004
- Patches and gum dominate the market
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- Figure 6: UK retail sales of nicotine replacement products, by type and value, 1999, 2001 and 2003
Market Segmentation
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- Patches
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- Figure 7: UK retail sales of patches, by value, 1999-2004
- Gum
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- Figure 8: UK retail sales of gum, by value, 1999-2004
- Tablets
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- Figure 9: UK retail sales of tablets, by value, 1999-2004
- Inhalators
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- Figure 10: UK retail sales of inhalators, by value, 1999-2004
The Supply Structure
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- Brand share
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- Figure 11: Manufacturers’ shares of smoking cessation aids market, by value, 2002 and 2004
- Companies and brands
- Cedar Health
- GlaxoSmithKline
- Products
- Novartis Consumer Health
- Pfizer
New Product Development
Advertising and Promotion
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- Above the line
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- Figure 12: Main monitored media advertising expenditure on smoking cessation aids, 1999-2004
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- Figure 13: Main monitored media advertising expenditure on smoking cesssation aids, by brand, 2001-03
- New opportunities
- Below the line
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- Figure 14: Below-the-line promotional activity
Distribution
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- Pharmacists versus grocers
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- Figure 15: UK retail sales of smoking cessation aids, by outlet type and value, 2002 and 2004
- Prescription versus OTC
The Consumer
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- Cigarette smoking remains static
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- Figure 16: Trends in cigarette smoking, 2001-03
- Women slightly more likely than men to smoke but are lighter users
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- Figure 17: Cigarette smoking, by gender, age and socio-economic status, 2003
- Pre-/no family smokers are lighter smokers
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- Figure 18: Cigarette smoking, by lifestage and Mintel’s Special Groups, 2003
- Presence of young children has little impact on overall usage
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- Figure 19: Cigarette smoking, by marital status, working status, presence of children and household size, 2003
- Those in Wales are the heaviest cigarette smokers
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- Figure 20: Cigarette smoking, by region, 2003
- Giving up smoking
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- Figure 21: Giving up smoking, 2001-03
- Women, health awareness, pregnancy and motherhood
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- Figure 22: Ever tried to give up and trying to give up smoking, by gender, age and socio-economic status, 2003
- Trying to give up slightly more popular among pre-/no family and retired
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- Figure 23: Ever tried to give up and trying to give up smoking, by lifestage and Mintel’s Special Groups, 2003
- Presence of a baby encourages smokers to attempt quitting
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- Figure 24: Ever tried to give up and trying to give up smoking, by marital status, working status, presence of children and household size, 2003
- Focus on London
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- Figure 25: Ever tried to give up and trying to give up smoking, by region, 2003
- Static number of smokers
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- Figure 26: Smoking and non-smoking, 1997-2004
- Men are the hotter targets
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- Figure 27: Smokers and non-smokers, by gender, age and socio-economic status, February 2004
- Families rich in potential
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- Figure 28: Smokers and non-smokers, by lifestage and Mintel’s Special Groups, February 2004
- Workers need encouragement to quit
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- Figure 29: Smokers and non-smokers, by marital status, working status, presence of children and household size, February 2004
- Focus on Scotland and the West
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- Figure 30: Smokers and non-smokers, by region and ACORN category, February 2004
- Popular tabloids as a means of reaching potential quitters
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- Figure 31: Smokers and non-smokers, by media usage, hours per day spent watching commercial TV and supermarkets regularly used for grocery shopping, February 2004
- General attitudes towards smoking
- Are smokers burying their heads in the sand?
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- Figure 32: General attitudes towards smoking, February 2004
- Little variation in general attitudes between the sexes
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- Figure 33: Popular attitudes towards smoking, by gender, age and socio-economic status, February 2004
- Families view smoking as a waste of money
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- Figure 34: Popular attitudes towards smoking, by lifestage and Mintel’s Special Groups, February 2004
- Parental sensitivity and support for heavier taxes
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- Figure 35: Popular attitudes towards smoking, by marital status, working status, presence of children and household size, February 2004
- Southerners feel that taxpayers should not pay for smoking illnesses
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- Figure 36: Popular attitudes towards smoking, by region and ACORN category, February 2004
- Signs of upmarket intolerance?
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- Figure 37: Popular attitudes towards smoking, by media usage, hours per day spent watching commercial TV and supermarkets regularly used for grocery shopping, February 2004
- Women slightly more likely than men to favour a ban
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- Figure 38: Other popular attitudes towards smoking, by gender, age and socio-economic status, February 2004
- Younger adults least supportive of a ban
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- Figure 39: Other popular attitudes towards smoking, by lifestage and Mintel’s Special Groups, February 2004
- Workers favour graphic anti-smoking adverts
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- Figure 40: Other popular attitudes towards smoking, by marital status, working status, presence of children and household size, February 2004
- Regional differences in attitude evident
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- Figure 41: Other popular attitudes towards smoking, by region and ACORN category, February 2004
- Concern about children smoking may relate to personal experience
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- Figure 42: Other popular attitudes towards smoking, by media usage, hours per day spent watching commercial TV and supermarkets regularly used for grocery shopping, February 2004
Attitudes and Identifying Targets
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- Half of smokers who want to quit worried about its impact on others
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- Figure 43: Attitudes towards giving up smoking, February 2004
- Little differences in attitude between the sexes
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- Figure 44: Attitudes towards giving up smoking among those who would like to quit, by gender, age and socio-economic status, February 2004
- Families consider other family members
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- Figure 45: Attitudes towards giving up smoking among those who would like to quit, by lifestage and Mintel’s Special Groups, February 2004
- Presence of a ‘significant other’
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- Figure 46: Attitudes towards giving up smoking among those who would like to quit, by marital status, working status and presence of children, February 2004
- Thriving, Settling and Striving neighbourhoods are key
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- Figure 47: Attitudes towards giving up smoking among those who would like to quit, by region and ACORN category, February 2004
- The Internet and non-terrestrial TV cannot be overlooked
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- Figure 48: Attitudes towards giving up smoking among those who would like to quit, by media usage, hours per day spent watching commercial TV and supermarkets regularly used, February 2004
- Reasons for having given up smoking
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- Figure 49: Reasons for having given up smoking, February 2004
- Men more likely than women not to use smoking cessation aids
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- Figure 50: Attitudes towards giving up among those who have quit, by gender, age and socio-economic status, February 2004
- Presence of children is key
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- Figure 51: Attitudes towards giving up among those who have quit, by marital status, working status, presence of children and lifestage, February 2004
- Northern bias in usage of smoking cessation aids
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- Figure 52: Attitudes towards giving up among those who have quit, by region, February 2004
- Heavy TV watchers and popular tabloid readers – hot targets
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- Figure 53: Attitudes towards giving up among those who have quit, by media usage, hours per day spent watching commercial TV and supermarkets regularly used, February 2004
- Identifying key themes among ex-smokers
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- Figure 54: Number of statements about giving up smoking, February 2004
The Future
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- Demographic influences
- Product innovation
- Integrated cessation programmes
- Government endorsement
Forecast
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- Growth set to continue
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- Figure 55: Forecast of the UK smoking cessation aids market, at current and constant prices, 2004-09
- Patches lead the way
- Factors used in the forecast
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