Brand Overview: Food - UK - April 2019
Brand Overview: Food - UK - April 2019

“Consumers’ habits are changing, such as through the cutting of meat consumption or searching for healthier foods. However, such is the correlation between taste and purchase intent within the food sector that brands with a particularly premium or delicious image can leverage the superior experience that their product can offer on those occasions when consumers do indulge.”

– Richard Hopping, Senior Brand and Household Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Brand Leaders – What You Need to Know
Usage
Preference
Trust
Satisfaction and Recommendation
Differentiation
Brand Personality Traits – What You Need to Know
Innovation
Value
Premium
Taste
Hot Topics – What You Need to Know
Health and Wellness
Ethics
Convenience
Advertising and Marketing Activity

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered