“Gut health is widely seen as essential for overall health, however, few people have knowingly eaten foods which support gut health. This points to a lack of awareness of which foods provide this benefit. Products with EFSA-approved claims in this area should therefore look to flag this up clearly on-pack, with plenty of scope for more innovation in this area. Pushing the digestive health angle would also help to give ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Healthy Eating Intentions
Sources Used for Advice on Healthy Eating
Attitudes towards Healthy Eating
Responses to Nutritional Labelling
Uptake of Healthy Eating Behaviours
Qualities Associated with Diets
Attitudes towards the Cost of Healthy Food
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Launch Activity and Innovation
Start-ups and Disruptors Case Studies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Launch Activity and Innovation
28th February 2019
“Kefir’s popular associations with supporting digestive health should help the new launches to succeed given the importance many consumers place on actively looking after this aspect of health. Makers of standard yogurt/yogurt drinks can benefit from the buzz around gut health too by leveraging calcium’s EFSA-approved claims in this ... 
26th February 2019
“Boding well for the new campaign from Veg Power, initiatives to boost children’s vegetable consumption through competitions and recipes are likely to meet with broad parental approval. However, some of the campaign’s messages have been criticised and co-operation from supermarkets is crucial if it is to be fully effective.”
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Focus on gut health should help to boost people’s nutritional intake
