"The changing nature of wellbeing presents opportunities. While previously consumer focus may have been mainly about the impact of products on the body, we are already starting to see the mind take equal precedence. The inclusion of probiotics, adaptogens and aromatherapy claims to keep the whole body in balance could all help brands to tap in to consumer demand for holistic solutions." This ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Leaders – What You Need to Know
Brand Usage
Brand Preference
Brand Differentiation
Brand Satisfaction and Recommendation
Trust Leaders
Value Leaders
Quality Leaders
BPC Hot Topics – What You Need to Know
Health and Wellbeing
Expertise and Influencers
Premium Brands and Premiumisation
Ethical Brands
Natural Brands
A Focus on the Future – What You Need to Know
The Retail Environment
Technology in BPC
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered
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