“The UK’s ageing population has helped to create a fast-growing incontinence products market. That rosy picture doesn’t extend to the sanitary protection and feminine hygiene categories, however. The former is contending with a long-term fall in sales, while the latter is struggling to really convince consumers as to what benefits they can offer.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Menstruation Status
Usage of Sanitary Protection Products
Types of Sanitary Protection Products Purchased
Behaviours around Buying Sanitary Protection Products
Usage of Feminine Hygiene Products
Perception of Feminine Hygiene Products
Adult Incontinence Status
Usage of Adult Incontinence Products
Attitudes towards Adult Incontinence
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Market
Appendix – Companies and Brands
30th April 2019
“Sustainability is the big trend in personal care, and it is now filtering into sanitary protection. However, the leading brands are nowhere to be seen. Instead, it’s a raft of challenger brands that are innovating in terms of product, packaging, design and messaging. The incumbents will need to respond if ...
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Ageing consumers will power incontinence category for years to come
