“It is vital for brands to move with the consumer. That is not to say that brands cannot rely on the heritage they have, but with constant opportunities to maximise potential through product development, brands that stick to tried and tested formulas risk missing out. Brands like Robinsons, Innocent and Baileys effectively mesh together what has made them successful in the first place with future consumer desires, and truly stand ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Leaders – What You Need to Know
Usage
Preference
Differentiation
Satisfaction and Recommendation
Brand Personality – What You Need to Know
Trust and Quality
Value
Taste and Refreshment
Ethicality
Innovation
Opportunities and Threats – What You Need to Know
Adding Functional Claims
Growth of Organic and Vegan Claims
Alcohol Trends
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Covered
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Opportunity for functional claims
