American Lifestyles: Implications of Being On Display – US – April 2019
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“Consumers have the option to switch off and disconnect from social media and online chatter by simply putting down their phones. Brands, however, don’t have this luxury. With an emphasis on transparency, consumers want to know exactly what they’re buying – from the provenance of the ingredients, to the labor practices where it was made. Brands can use social media to their benefit to communicate their values to the world. However, social media will also be the first place consumers will call out brands for a miss-step or if they don’t live up to expectations.”
– Dana Macke, Associate Director – Consumer Lifestyles
This Report looks at the following areas:
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.