Activities of Toddlers and Preschoolers - US - March 2019
Activities of Toddlers and Preschoolers - US - March 2019

"The formative toddler and preschool years are crucial for a child’s development. Many parents feel pressured to focus their children’s activities on skill building. Physically active play and reading aloud from books are among the top activities that parents do with their kids. However, watching children’s television programs together is even more common. Kids this age really enjoy shows like Paw Patrol and online videos related to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Demographics: Toddlers and Preschoolers
Issues Impacting Families with Toddlers and Preschoolers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Parent Priorities
Kids’ Early Development
Activities Outside the Home
Activities at Home
Kids’ Viewing Habits
Favorite TV Shows
Subgroup Differences

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s Working
What’s Struggling
What’s Next

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market