Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- Mobile phones and smartwatches: smartphone ownership has plateaued
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- Figure 1: Ownership of mobile phones and smartwatches, January 2012-June 2017
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- Figure 2: Plans to purchase smartphones and smartwatches in the next three months, June 2017
- Computing and gaming: hybrid laptops are gaining ground
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- Figure 3: Household ownership of computers, January 2012-June 2017
- Games consoles: Nintendo Switch could be the Christmas star
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- Figure 4: Ownership of static and portable games consoles, December 2013-June 2017
- In-home entertainment: 4K TV continues to make inroads
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- Figure 5: Household ownership of HD and Ultra HD 4K televisions, July 2016-June 2017
- Smaller sets should further drive 4K uptake
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- Figure 6: Televisions bought in the last three months, June 2017
- Figure 7: Plans to purchase televisions in the next three months, June 2017
- Online activities: cross-platform experience key for paid media
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- Figure 8: Online activities done in the last three months, June 2017
- Special Focus: Online security and privacy
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- Figure 9: Ranking of online security concerns, June 2017
- Smartphone antivirus use still lags laptop and desktop adoption
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- Figure 10: Security measures used in the last 12 months, November 2014 and June 2017
Data Overview – Consumer Technology Products
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- Household ownership of consumer technology products
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- Figure 11: Household ownership of consumer technology products, June 2017
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- Figure 12: Household ownership of consumer technology products (source data), June 2017
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- Figure 13: Repertoire of technology products in household, June 2017
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- Figure 14: Repertoire of technology products in household (source data), June 2017
- Personal ownership of consumer technology products
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- Figure 15: Personal ownership of consumer technology products, June 2017
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- Figure 16: Personal ownership of consumer technology products (source data), June 2017
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- Figure 17: Repertoire of technology products personally owned, June 2017
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- Figure 18: Repertoire of technology products personally owned (source data), June 2017
- Recent and planned purchases of consumer technology products
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- Figure 19: Consumer technology products bought in the last three months, June 2017
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- Figure 20: Consumer technology products bought in the last three months (source data), June 2017
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- Figure 21: Planned purchases of consumer technology products in the next three months, June 2017
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- Figure 22: Planned purchases of consumer technology products in the next three months (source data), June 2017
Mobile Phones and Smartwatches – Headline Data
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- Ownership of mobile phones and smartwatches
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- Figure 23: Ownership of mobile phones and smartwatches, January 2012-June 2017
- Figure 24: Ownership of mobile phones and smartwatches (source data), January 2012-June 2017
- Figure 25: Smartphone and basic mobile phone ownership combinations, June 2017
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- Figure 26: Smartphone and basic mobile phone ownership combinations (source data), June 2017
- Recent and planned purchases of smartphones and smartwatches
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- Figure 27: Purchases of smartphones and smartwatches in the last three months, June 2017
- Figure 28: Purchases of smartphones and smartwatches in the last three months (source data), June 2017
- Figure 29: Plans to purchase smartphones and smartwatches in the next three months, June 2017
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- Figure 30: Plans to purchase smartphones and smartwatches in the next three months (source data), June 2017
Mobile Phones and Smartwatches – Market Commentary
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- Encouraging upgrades looks increasingly challenging
- Market resilience depends on success of flagship launches
- Apple looks to create a new level of premium...
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- Figure 31: iPhone X
- ...while Samsung shrugs off the Note 7 fiasco
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- Figure 32: Samsung Galaxy S8+ / Note 8
- Purchase intentions suggest a positive H2 for the premium segment
- Setting the smartwatch free
- The right time for gifting?
- Fitbit gets smart...
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- Figure 33: Fitbit Ionic
- ...and can capitalise on longevity and familiarity
Computing and Gaming – Headline Data
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- Ownership of computers
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- Figure 34: Household ownership of computers, January 2012-June 2017
- Figure 35: Household ownership of computers (source data), January 2012-June 2017
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- Figure 36: Ownership of computers, by form factor. June 2017
- Figure 37: Ownership of computers, by form factor (source data), June 2017
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- Figure 38: Computer ownership combinations, June 2017
- Figure 39: Computer ownership combinations (source data), June 2017
- Ownership of games consoles
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- Figure 40: Ownership of static and portable games consoles, December 2013-June 2017
- Figure 41: Ownership of static and portable games consoles (source data), December 2013-June 2017
- Recent and planned purchases of computers and games consoles
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- Figure 42: Computers and games consoles bought in the last three months, June 2017
- Figure 43: Computers and games consoles bought in the last three months (source data), June 2017
- Figure 44: Plans to purchase computers and games consoles in the next three months, June 2017
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- Figure 45: Plans to purchase computers and games consoles in the next three months (source data), June 2017
Computing and Gaming – Market Commentary
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- Hybrids on the march towards the mainstream
- Tablets still don’t stand alone
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- Figure 46: Computer ownership combinations, by gross annual household income, June 2017
- Desktop activities define triple-play households
- Buying because they can or because they need to?
- The Switch effect paints a positive 2017 picture for the console market
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- Figure 47: Nintendo Switch console
- New consoles should make for a merry Christmas
In-home Entertainment – Headline Data
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- Ownership of TVs
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- Figure 48: Household ownership of HD and Ultra HD 4K televisions, July 2016-June 2017
- Figure 49: Household ownership of HD and Ultra HD 4K televisions (source data), July 2016-June 2017
- Figure 50: TV ownership combinations, June 2017
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- Figure 51: TV ownership combinations (source data), June 2017
- TV connectivity
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- Figure 52: Type of TV internet connection, June 2017
- Figure 53: Type of TV internet connection (source data), June 2017
- Ownership of other in-home entertainment products
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- Figure 54: Household ownership of in-home entertainment products, January 2012-June 2017
- Figure 55: Household ownership of in-home entertainment products (source data), January 2012-June 2017
- Recent and planned purchases of TVs
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- Figure 56: Televisions bought in the last three months, June 2017
- Figure 57: Televisions bought in the last three months (source data), June 2017
- Figure 58: Plans to purchase televisions in the next three months, June 2017
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- Figure 59: Plans to purchase televisions in the next three months (source data), June 2017
In-home Entertainment – Market Commentary
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- Slow but steady transition to 4K continues
- 4K segment focused on 40”+ screens…
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- Figure 60: Size of TVs in the household, by types of TVs in the household, May 2017
- …leaving headroom for growth in the market for secondary sets
- Innovation on the periphery
- More affordable devices coming on-stream…
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- Figure 61: Fire TV with 4K Ultra HD and Alexa Voice Remote
- …while Sky sounds out the hardware market
Online Activities – Headline Data
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- Online activities
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- Figure 62: Online activities done in the last three months, June 2017
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- Figure 63: Online activities done in the last three months (source data), June 2017
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- Figure 64: Repertoire of online activities done on a desktop/laptop computer in the last three months, June 2017
- Figure 65: Repertoire of online activities done on a desktop/laptop computer in the last three months (source data), June 2017
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- Figure 66: Repertoire of online activities done on a tablet in the last three months, June 2017
- Figure 67: Repertoire of online activities done on a tablet in the last three months (source data), June 2017
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- Figure 68: Repertoire of online activities done on a smartphone in the last three months, June 2017
- Figure 69: Repertoire of online activities done on a smartphone in the last three months (source data), June 2017
- New technology
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- Figure 70: Use of new technology in the last three months, April 2017 and June 2017
- Figure 71: Use of new technology in the last three months (source data), April 2017 and June 2017
Online Activities – Market Commentary
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- Prevalence of online video viewing drives investment from big players
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- Figure 72: Facebook Watch, US
- Targeting sports fans to drive online engagement
- Facebook and Amazon making inroads in the US…
- …and ramping up interest in the UK
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- Figure 73: Selected attitudes towards sport and the media, by age, October 2016
- Enhancing the photo sharing experience
- Google brings AI into the picture
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- Figure 74: Google Lens on Pixel 2
- Subscribers take their news seriously…
- …and personally
Special Focus: Online Security and Privacy – Headline Data
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- Online security concerns
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- Figure 75: Ranking of online security concerns, June 2017
- Figure 76: Ranking of online security concerns (source data), June 2017
- Security measures
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- Figure 77: Security measures used in the last 12 months, November 2014 and June 2017
- Figure 78: Security measures used in the last 12 months (source data), November 2014 and June 2017
Special Focus: Online Security and Privacy – Market Commentary
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- Financial security the biggest concern, but some are more protective of their privacy
- Older people most focused on finance
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- Figure 79: Ranking of “My financial data being hacked/stolen online” as top online security and privacy concern, by age, June 2017
- Reaching older internet users through education
- Younger people place more importance on privacy
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- Figure 80: Ranking of selected privacy-related issues as top online security and privacy concern, by age, June 2017
- Digital natives are the most conscious of their digital footprint
- Global attacks put ransomware on the radar
- Antivirus use on computers falls and is seen as less necessary on smartphones and tablets
- Two steps in the right direction
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
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