"Black Millennials are a tenacious group who are grounded in their faith and belief that they will be the change they want to see – within their family, community and most importantly, themselves. This generational group looks among and within themselves to control and define their identity and image on their own terms. Brands have a role in how Black Millennials choose to shape their image, but their friends and influencers ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Black Millennials by the Numbers
Black Millennials and Family Life
Black Millennials and Education
Black Millennials and Home Life
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Black Millennials’ Attitudes toward Consumerism
Life Progress of Black Millennials
Financial Challenges of Black Millennials
What Makes Black Millennials Different?
World View of Black Millennials
Attitudes toward Parenthood
Motivations behind Shopping
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
The Consumer – What You Need to Know
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Consumer
1st April 2019
“McDonald’s hopes to increase engagement and ultimately loyalty among their core consumers – multicultural Millennials, with a brand message refresh.” 
28th February 2019
“Black Millennials balance their life plans and expectations against roadblocks to find some sense of personal achievement.”
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Black Millennials’ consumerism is linked to their level of social media engagement
