"The shampoo, conditioner, and hairstyling products market continues to post slow but steady growth, driven by gains in the shampoo segment and a stabilizing conditioner segment, buffering struggling sales of hairspray and hairstyling products. Damage concerns and preferences for natural hair looks have some consumers skipping daily washing in lieu of dry shampoo. Additionally, interest in customized hair products could alleviate consumer confusion over which hair products to use and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Product Usage
Importance of Haircare Benefits
Usage of and Attitudes toward Shampoo
Usage of and Attitudes toward Conditioner
Usage of and Attitudes toward Styling Products
Usage of Hair Treatments
Interest in Haircare Formats
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Shampoo, Conditioner and Hairstyling Products
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
30th January 2019
“Consumers are washing their hair less often, which can lead to scalp buildup, an unglamorous problem negatively impacting hair health. Recent launches of innovative scalp care treatments aim to disrupt the haircare routine and turn scalp care into self-care.” 
28th September 2018
“Traditionally used among hairstylists, hair waters are an easy way to restyle or refresh hair without completely wetting hair and starting over. Recent launches bring this salon secret into the hands – or hair – of the consumer as a way to change hairstyles or care for curls.”
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Less than half of consumers use shampoo daily
